Group Strategy Director

Overview

JOB TITLE: Group Brand Strategy Director

REPORTS TO: President

The Brand Strategy team at Pereira O’Dell is tasked with creating and setting into motion the overall behavior of a brand. Strategists must understand every element that impacts a brand’s behavior: culture, consumer, company, category - the entire landscape that affects the communications a brand puts out into the market to accomplish its goals.

The Group Brand Strategy Director leads the brand strategy development for the brand, working closely alongside our other Group Brand Strategy Directors and reporting to the President. They are actively engaged in both existing business and new business, ultimately responsible for brand strategy framework and positioning development, target audience understanding, qual/quant research, and partnering with the research partner on ongoing brand health trackers.

Responsible for creative brief development and strategic recommendations.

This role will be a hybrid role based in New York.

• Cultural Anthropologist - Reviewing and ensuring that the larger brand (strategic and creative) platforms the agency is selling in/working on are future-facing - we’re working with and learning from culture, and advancing it, not following it.
• Creative Resource - Guide the team down paths that best represent brand needs.
• Business Analysis - Work to simplify the chaos. A brand challenge is multi-faceted, and yet the best creative solutions are singular in nature - your job is to marry these two realities.
• Consumer Behavior - In partnership with Communications Planning, find patterns in consumer behavior in an effort to reinforce or redirect how a brand is behaving in-market. This means finding new ways to connect, to position, or to operate based on audience information.
• New Business Instigator - Partner with the new business team to create provocative and thoroughly analytical new business perspectives and thought pieces.
• Mentorship - Actively grow the abilities and skill of the department members through formal training programs, mentorship and hands-on learning. This also includes resourcing for the department in partnership with the Director of Resourcing.
• Thought Leadership - Guide the agency and our clients in the development of communications, and the understanding of their own research. Author perspectives on communications that have ramifications beyond our clients and our agency.
• Overseer of Tools - Develop a recommendation and implement strategic planning tools to enhance the process through specific planning tools as well as syndicated or proprietary databases that enhance the level of thinking and insight injected into the entire process.

• 10+ years of experience in brand strategy at creatively driven agencies
• Track record of motivating ground breaking and award winning ideas
• Experience managing and mentoring other strategists
• Experience driving brand ideas inside non-broadcast, media neutral environments
• Ability to wear multiple hats in a dynamic, evolving agency
• Depth in analytics a big plus

• N/A

The base salary range for this role at the time of posting is $180,000 to $230,000. This position is eligible to receive a performance bonus. The eligibility of an employee to receive a performance bonus is based on numerous factors, including business revenue. The salary an employee or prospective employee is paid within this range will depend on factors such as but not limited to: internal compensation of current employees in similar roles, market considerations, budgetary considerations, level of responsibility, background, experience, and qualifications.

Full-time employees enjoy a competitive benefits package for you and your dependents to ensure a healthy lifestyle. Our benefit offering includes: medical, dental, vision, basic and supplemental life & AD&D, 401(k) with company match, short-term and long-term disability, HSA, FSA, and maternity/parental leave.

Pereira O Dell is an Equal Opportunity Employer and participant in the US Federal E-Verify program. At this time, we are not accepting resumes or candidates from third-party vendors.