Senior Director, Go-To-Market & Campaigns, Brand

Overview

The Brand Strategy and Campaigns team at Pfizer is responsible for driving enterprise brand strategy and launching compelling corporate campaigns and brand acts. The Senior Director, Go-to-Market and Brand Campaigns is a senior leader who shapes and executes Pfizer’s most strategic brand and commercial initiatives. This role operates at the intersection of enterprise brand strategy, commercial go-to-market planning, and global campaign execution, focusing on driving visibility, engagement, and business impact across diverse audiences and therapeutic areas.

It is the cornerstone of Pfizer’s enterprise marketing engine, responsible for the vision, strategy, and execution of campaigns that shape public perception, deepen stakeholder trust, and accelerate business growth across global markets. The role works closely with U.S. Business Presidents and their leadership teams to deliver measurable business impact for the Pfizer Brand and Oncology therapeutic areas, leading the launch of programs, platforms, and campaigns that engage millions of people.

As an executive steward of the Pfizer brand, the role translates complex healthcare narratives into compelling and actionable brand experiences. Reporting to the Vice President, Head of Brand Campaigns in the Chief Marketing Office, the Senior Director will manage a high-performing team of marketers and collaborate with cross-functional teams, agency partners, and senior stakeholders. The position demands creativity, strategic precision, and a strong sense of purpose to ensure every campaign delivers measurable impact and cultural relevance.

• Enterprise Brand Strategy:
  Lead the development of GTM strategies for Pfizer Brand and Oncology platforms and priority launches, ensuring alignment with commercial goals, market dynamics, and stakeholder needs across Consumer, HCP, Investor and Advocacy audiences.
• Campaign Leadership:
  Drive the creation and rollout of integrated brand campaigns across paid, owned, and earned media channels. Ensure campaigns are innovative, compliant, and performance-driven, with a focus on creative excellence and strategic impact. Manage large-scale media budgets.
• Executive Collaboration and Strategic Alignment:
  Partner directly with U.S. Business Presidents, Therapeutic Area leads, and the Chief Marketing Office to align brand strategy with business priorities and performance goals. Serve as a strategic advisor and thought partner to senior leadership.
• Team Leadership and Talent Development:
  Build and mentor a high-performing team of brand strategists, campaign managers, and creative leads. Foster a culture of innovation, accountability, and excellence. Lead cross-functional working groups and steering committees to align priorities, timelines, and KPIs.
• Agency and Vendor Management:
  Manage relationships with top-tier creative, media, and production agencies. Ensure strategic alignment, budget discipline, and world-class execution.
• Performance Measurement and Optimization:
  Define and track KPIs across campaign touchpoints. Leverage data-driven insights to refine strategies, optimize spend, and maximize ROI.
• Innovation and Thought Leadership:
  Stay ahead of industry trends, emerging technologies, and cultural shifts. Champion new approaches to storytelling, personalization, and digital engagement.
• Governance, Compliance, and
  
  Risk Management:
  
  Ensure all campaigns meet regulatory, legal, and brand standards. Serve as a trusted advisor on risk mitigation and reputational stewardship.

• Bachelor’s degree with 12+ years or MBA/MS with 10+ years of experience in brand, consumer, or product marketing; or at an award-winning agency leading integrated campaigns for global brands.
• Experience across industries preferred; life sciences or pharmaceutical marketing experience is a plus.
• Proven ability to extract insights from audience needs and translate them into impactful strategies and results.
• Demonstrated success in launching breakthrough advertising and brand activations at a multinational company. Global experience across markets and cultures preferred.
• Expertise in executing brand campaigns across…