VP, Creative Director

The VP, Creative Director/Copy is responsible for creating a comprehensive copy platform for each assigned account and ensuring that the work is on strategy to contribute to growing the Client’s business.

• Responsible for the development and execution of all Agency offerings
• Create comprehensive copy platform for each assigned account
• Ensure that Agency work is on strategy and contributes to growing the Client's business
• Work as a team with art directors to develop conceptual approaches to meet Client objectives
• Demonstrate sound understanding of marketing
• Provide extensive strategic input into marketing/advertising initiatives
• Demonstrate thorough knowledge of Client's business
• Develop positive, productive relationships with all members of Client/Agency team
• Attend relevant trade shows and share learnings with team
• Demonstrate understanding of market research to create test materials and be an effective research attendee
• Maintain positive relationships with internal business group departments such as Editorial and Project Management
• Demonstrate high level of professional craftsmanship and superior writing skills
• Be aware of, and familiar with, medical and scientific information that pertains to Agency brands
• Maintain awareness of current advertising, marketing, and other communications
• Demonstrate the ability to work in various forms of media
• Provide constructive and direct ongoing feedback and generate performance reviews for team members
• Manage, mentor and supervise direct reports as well as other relevant creative staff
• Effective presenter — clearly communicate creative concepts and sell Agency work to both Clients and new business prospects
• Manage freelancers, when needed
• Function autonomously on a day-to-day basis but involve supervisor in major decisions; be able to effectively take over CD’s function when CD is unavailable
• Offer original solutions for creative strategic tactical challenges

• Communicate effectively and professionally both internally and externally
• Demonstrate good problem-solving and interpersonal skills
• Demonstrate ability to set priorities while handling multiple projects and to delegate work appropriately
• Remain calm despite high pressure situations
• Project a professional, positive attitude toward peers and clients within the department and the agency
• Uphold Agency quality standards in servicing the Client
• Maintain accurate time sheets
• Foster a positive team atmosphere demonstrating respect for peers and supervisors
• Assist other members of department/team as needed when workload allows
• Foster senior level partnerships with creative/account colleagues

• Monitor Time Off schedules for appropriate coverage
• Assign work to assure project deadlines are met
• Monitor overall workload to effect efficiency and assure that waiting or downtime is minimized
• Keep supervisor or department head apprised of any workload challenges/concerns on assigned team accounts that may necessitate hiring freelancers
• Monitor, review and approve direct report’s time sheets in terms of hours worked on specific jobs
• Provide constructive and direct ongoing feedback to direct reports
• Evaluate performance of direct reports and complete and deliver performance reviews
• Help supervisor manage and resolve staff issues including performance, personal presentation and internal interactions
• Recommend adjustments/additions to the roles and procedures of the department to achieve continuous improvement and efficiency across all accounts and/or specific accounts
• Help interview, train and orient new team members to the agency, department, and account(s) at the direction of department head
• Provide ongoing guidance to all team members and be available to them as a resource for account/agency/departmental policies, procedures, etc.

• Embodies the three core values;
  Explore, Energize, Empower
• Provides leadership within his/her department as well as across the agency
• Proactively provides suggestions that impact agency policy and operations
• Demonstrates support of the agency’s goals and mission
• Presents a professional and positive image of the agency both…