Manager, Public Relations and Social Media

About MCU:

At Municipal Credit Union, we believe that an incredible culture helps create a happy and motivated team that works hard to achieve the best results for themselves and their members. For more than 100 years, MCU has provided affordable financial products and convenient services to a membership base that is now comprised of over 600,000 individuals. With each new generation we have the pleasure of interacting with, we maintain the credit union promise of people helping people.

Our Mission:

To help hard-working New Yorkers build better tomorrows

Our Vision:

Be New York's most loved financial institution by helping our members build their best financial futures

The Public Relations and Social Media Manager is responsible for shaping and elevating MCU’s reputation through strategic public relations, thought leadership, and social media initiatives. This leader will collaborate closely with executive management and external partners to drive impactful communication strategies that support MCU’s business objectives and values.

Specific duties include, but are not limited to, the following:

• Develop our yearly public relations strategy with our PR firm and execute on it. This includes our media relations planning, storyline development, and ongoing media opportunity identification.
• Work with executive leadership to create an outline for 5 podcasts for the Schneps network.
• Develop athoughtleadership planfor MCU.
• Develop a strategy for our CEO and other members of our ELT to be more publicly visible.
• Prepare and manage all internal corporate communications related to though leadership, reputation and public relations materials, including analysis and maintaining an archive of PR materials.
• Work with PR firm to prepare press releases for MCU and the MCU Foundation.
• Oversee all social media strategy and execution including listening, creating, posting and monitoring. Develop platform-specific strategies, KPIs, and content calendars for each channel.
• Manage MCU’s reputation on Glassdoor and Indeed, including proactive review management and employee sentiment reporting.
• Perform other related duties as requested and special projects as assigned

• Bachelor or advanced degree in communications, journalism, public relations, marketing or related field.
• 10+ years of communications, public relations or social media experience. Financial services experience is preferred but not required.
• Public relations experience preferred
• Experience managing external PR agencies and/or content creators strongly preferred.
• Ability to manage sensitive or confidential information with sound judgment.
• Strong written, verbal, and digital communications skills.
• Comfortable working with executive management, employees, media and the larger MCU community.
• Proficiency with communication technologies and social media platforms.
• Impeccable copywriting and copy-editing abilities.
• Excellent verbal communication and presentation skills.
• Technologically proficient.

• Strong ability to influence without authority
• Ability to navigate reputational challenges and work with executives through complex communication decisions
• Proven ability to manage change
• Capacity to take calculated risks and innovate
• Experience in setting vision and strategy
• Successful in communicating effectively
• Proven ability to build and maintain relationships at all levels of the organization

Our Core Values are an integral part of who we are and who we hire. By living our Core Values, every day, we continue to attract the best and brightest talent, achieve unsurpassed results and continuously challenge ourselves to be better than yesterday. These values are at the heart of our organization and within every teammate. To be a great fit, you’ll bring the following

Results - We are passionate about winning.

Agility - We proactively anticipate, respond and pivot to ensure MCU wins.

Integrity - We operate with the highest ethical standards and highest degree of honesty.

Belonging - We cultivate a culture of inclusion and teamwork.

Ownership - We take personal responsibility and hold ourselves accountable for the results.