Associate Director, APEX LIFT Local Investment

Company Description

Apex is Publicis Groupe’s futures marketplace, leveraging Publicis capital to create risk‑free, value‑based investment opportunities for clients. Our industry expertise, understanding of consumer and market trends, and strategic partnerships enable Apex to deliver innovative, omnichannel solutions for clients that drive a range of marketing and business goals. Apex solutions help shape the industry, drive outcomes, and keep Publicis clients ahead of trend.

ABOUT APEX

We’re not your typical agency. In fact, we aren’t an agency her, we are a distinct and next generation trading entity within Publicis Groupe. Furthermore, we’re experts and innovators in media– making investments today for tomorrow’s success. Our goals are rooted in providing unique and incremental benefits to Publicis Groupe clients:

Publicis Media Exchange (PMX) created an Addressable Media practice, called PMX Lift. This practice combines the scale and expertise of Publicis Media with the data and technology of Publicis‑owned Epsilon and strategic media partners to offer cross‑channel planning, execution, and measurement. PMX Lift is an omnichannel activation practice that drives smart application of investment through leveraging scale, marketplace innovation, deeper partnerships and intelligence.

PMX is at the forefront of the converging marketplace executing data‑informed, tech‑enabled media to help marketers connect with consumers in a measurable way.

To accommodate increased demand from local advertisers, the APEX team responsible for planning and executing PMX Lift Local campaigns is adding to our Investment department. We are looking for a talented and highly motivated Associate Director of Local Investment to join the growing team and help drive all aspects of building and executing PMX Lift Local campaigns across a range of categories.

The ideal candidate will have the ability to work both independently and collaboratively. On top of invaluable experience in the fast‑growing, audience‑based deterministic landscape, this role will have the chance to work across a variety of client brands and category verticals and the opportunity to collaborate with different teams of experts.

Must‑haves for this role include a working knowledge of addressable media, a deep understanding of the local marketplace and footprint, an entrepreneurial spirit, and a humble and hardworking attitude. We look for team members who work with integrity, collaboration, empathy, innovation, and dependability in mind.

• Keep a pulse on team bandwidth and assign projects appropriately.
• Ensure the team is being responsive, accurate, and effective on all communications and providing feedback as needed.
• Oversee full account structure within assigned agencies, from intake through measurement, and keeping a close pulse on upcoming opportunities across full client portfolio.
• Build and strengthen relationships across investment, strategy, data, activation, measurement, and client teams, ensuring seamless collaboration and execution.
• Answer complex questions with comfortability, in subjects like partner capabilities, local markets, audience sizing feasibility, commercial terms, and campaign best practices.
• Mentor and manage supervisors and negotiators, fostering professional growth and ensuring high‑quality enablement support.
• Manage up to Director to keep leadership apprised on team bandwidth and performance, highlight growth opportunities, identify support areas needed, and more.

• 5‑7 years of experience within an agency or media company, including team management.
• Strong understanding of local,…