Group Account Director, Financial Services Clients

Who We Are

At Amsive, we are more than a performance marketing agency; we are a team that thrives on collaboration and innovation. We offer a supportive environment where personal growth is as important as professional development. We are passionate individuals ready to tackle challenges, learn from one another, and drive results. We believe in empowering our team members, providing them with the tools they need to succeed, and trusting them to lead the way.

With decades of expertise and a commitment to integrated solutions, we don’t meet the industry standard; we set it.

Hybrid position (1–2 days in office per week) located in the Flatiron District, New York, NY.

The Group Account Director will lead and grow our Financial Services vertical as a senior agency leader who understands regulated categories, thrives in a performance‑driven environment, and knows how to turn complex financial products into measurable marketing impact. This person owns senior client relationships, leads integrated teams, and drives growth across a portfolio of financial services accounts. They are accountable not just for delivery, but for strategic direction and sustained client business growth.

• Serve as the senior day‑to‑day client partner across multiple financial services accounts
• Lead executive‑level relationships with banks, credit unions, lenders, insurers, fintechs, or investment brands
• Navigate compliance‑heavy environments with confidence and precision
• Lead high‑stakes conversations around performance, scope, and results
• Anticipate client business challenges and proactively bring forward growth‑focused solutions

• Partner closely with Strategic Marketing to shape client business strategy, interpret data and insights, and identify long‑term growth opportunities across the financial services vertical
• Partner with client leadership to identify opportunities for acquisition, retention, cross‑sell, and lifetime value growth
• Guide integrated strategies across direct response, CRM, lifecycle, and brand performance
• Ensure insights, analytics, and testing translate into clear recommendations and action
• Challenge both clients and internal teams to think beyond execution toward long‑term impact

• Own account health across the portfolio, including staffing, scope, forecasting, and profitability
• Serve as the primary escalation point for clients and internal teams, resolving complex issues and managing risk
• Identify and drive organic growth opportunities within existing clients
• Partner with agency leadership on renewals and new business efforts
• Ensure accounts are delivering value, not just deliverables
• Balance client ambition with performance reality and operational discipline

• Lead strategies rooted in direct response (must have direct mail experience), acquisition, CRM, lifecycle, and retention
• Leverage data, analytics, and testing to inform strategic direction, guide investment decisions, and drive measurable business outcomes
• Champion data‑driven thinking, testing, and optimization
• Ensure work is accountable to KPIs, ROI, and business outcomes
• Connect strategy, creative, media, and analytics into one cohesive system

• Lead and mentor Account Directors and Account Managers
• Set clear expectations for strategic thinking, client leadership, and execution
• Develop teams that understand client businesses, not just agency process
• Establish high standards for accountability, rigor, and proactive leadership

• 10+ years of experience in an agency environment, with significant leadership responsibility across financial services or similarly regulated categories (Financial services experience required)
• Demonstrated experience leading multiple accounts or a client portfolio, with accountability for strategic direction, client outcomes, and business growth
• Proven track record of driving organic growth, expanding scope, and evolving client relationships beyond original engagements
• Experience operating as the senior‑most client lead,…