Vice President, Personal Training

Vice President, Personal Training – Equinox

Join Equinox as Vice President of Personal Training to drive strategic vision, commercial growth, and operational excellence across our global club network. The VP will lead revenue development, product innovation, talent management, and delivery of a premium member experience that reinforces Equinox’s brand standards.

• Own and drive the international Personal Training revenue strategy, delivering annual budget and growth targets.
• Develop and execute strategies to optimise acquisition, conversion, retention, and lifetime value within the PT business.
• Partner with internal teams to develop pricing architecture, product tiers, and market‑specific growth plans.
• Leverage advanced analytics to forecast, monitor, and optimise PT performance and profitability at both macro and club/market levels.
• Lead long‑range planning for PT expansion aligned with new club development, geographic growth, and brand evolution.
• Build and scale standardized PT operational systems across all clubs while supporting local market adaptability.
• Implement centralized KPIs, real‑time dashboards, performance scorecards, and productivity benchmarks.
• Strengthen cross‑functional partnerships with Operations, Training & Education, Finance, People & Culture/Talent Acquisition, Marketing, and Executive Leadership.
• Improve the end‑to‑end coach and member journey through integrated operational and experiential enhancements.
• Lead, develop, and inspire a high‑performing PT organization, including Regional PT Leaders, Directors, and field teams.
• Cultivate a culture of continuous improvement, high accountability, and elite coaching standards.
• Partner with People & Culture/Talent Acquisition to attract, develop, and retain top‑tier coaching talent.
• Build leadership pipelines and define clear career pathways to strengthen internal mobility and succession planning.
• Drive PT innovation across digital‑physical coaching experiences, AI‑supported training insights, and premium service design.
• Deliver next‑generation PT programming that deepens personalization, engagement, and measurable member results.
• Evaluate external industry trends and integrate best‑in‑class methodologies into the PT product ecosystem.

• 12+ years of leadership experience in fitness, performance coaching, boutique wellness, hospitality, or high‑touch client service organizations.
• Proven success scaling Personal Training or coaching‑based revenue streams across national or multi‑site operations.
• Demonstrated strength as both a disciplined business operator and a people‑centric culture builder.
• Prior responsibility for multi‑regional field teams and significant PT revenue ownership.
• Builder of high‑performance cultures with exceptional influence and leadership capability.
• “Coach of coaches” with a strong track record of developing leaders who drive team excellence.
• Data‑driven, analytically rigorous decision‑maker with strong financial acumen.
• Strong executive presence, communication, and storytelling skills.
• Strategic thinker with operational pragmatism and creativity.

• PT revenue growth vs. annual budget and long‑range targets.
• Member engagement, session frequency, and PT penetration rates.
• PT retention, coach utilisation, and productivity metrics.
• Quality of PT hiring, talent development, and internal mobility.
• Incremental revenue per club and per market.
• Margin improvement, cost efficiency, and scalable operational systems.

Pay Transparency: $240K – $300K annually, Bonus + Equity Eligible

Employment type: Full‑time

Seniority level: Executive

Equinox is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.