Vice President, Product Management

Company Description

Publicis Groupe is a global leader in communication and is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Through a unified and fluid organization, Publicis Groupe partners with its clients across communication, media, data and technology to ensure access to the full breadth of capabilities in every market. Present in over 100 countries, Publicis Groupe employs around 103,000 professionals.

We are seeking a highly experienced and strategic Vice President of Product Management to lead our team responsible for Content Decision Engine solutions. If you are a visionary leader with hands on experience in media execution and content production space, a passion for building data-driven products at scale, a track record of success in product management and team development, continue reading.

Strategic Leadership:

• Define and implement a comprehensive product strategy for the content decision engine solution in line with the company's mission, values, and business goals.
• Drive the overall vision for the product suite, setting the standard for design excellence and innovation in partnership with executive management and vital team members.
• Define and implement the product roadmap, taking into account market trends, competitive analysis, and customer feedback to promote ongoing product improvement and innovation.

Team Leadership and Development

• Cultivate a culture of creativity, collaboration, and continuous learning within the product management organization.
• Provide strategic direction, performance feedback, and professional development opportunities to team members.

Innovation and Research:

• Supervise and analyze market trends, competitive landscape, and new technologies related to media planning and provide strategic recommendations to the executive team.
• Drive innovation through cross functional collaboration with research, data science, engineering and clients.
• Collaborate closely with Groupe internal departments and client teams to understand their needs and requirements.
• Define prototypes to show proof of concept and test specific hypothesis with clients.

Cross-Functional Collaboration:

• Work closely with Data Science, Engineering, Marketing, and other team members to ensure alignment and implement the product vision.
• Own and execute product backlog in collaboration with product operations, engineering, and design.
• Communicate effectively with executive leadership to provide updates on initiatives, strategies, and performance metrics.

Thought Leadership:

• Represent the company as an inspiring leader in the community through speaking engagements, conferences, and publications.
• Drive thought leadership internally by sharing insights, trends, and standard processes.

• Bachelor's or Master's degree in Computer Science, Engineering, or a related field.
• Extensive experience in product management (typically 10+), specifically in the Advertising Technology space, with focus on dynamic creative, cross-media channel allocation, ad operations, and content production.
• Proven track record of successfully driving product strategy, roadmap development, backlog management, and product delivery in a global context.
• Deep understanding of:
  • creative production in relation to campaign execution
  • cross-functional collaboration/processes in multi-channel campaign orchestration
  • dynamic creative practices and interfacing with 3rd Party platforms in creative execution (DAM, Ad Servers, DCO Providers, CRMs)
• Experience working with clients to gather requirements and translate them into scalable and innovative out of the box product solutions.
• Excellent leadership and people management skills, with a demonstrated ability to build and lead high-performing teams.
• Strategic mindset with the ability to analyze market trends, identify business opportunities, and make data-driven decisions.
• Outstanding communication and presentation skills, with the ability to effectively collaborate with stakeholders at all levels, including executive management, engineering teams, and clients.
• Strong project…