Gap Inc. Sr Director, Media and Crisis Communications

Gap Inc. Senior Director, Media & Crisis Communications

Primary role: elevate Gap Inc.’s media presence and crisis response strategy, driving cultural relevance and reputation protection.

Gap Inc.’s brands — Old Navy, Athleta, Banana Republic, Gap — aim to make fashion inclusive, sustainable, and culturally relevant. We innovate with purpose‑driven products while fostering a global community committed to sustainability, diversity, and inclusivity.

Reporting to the Chief Communications Officer, the Senior Director will serve as a trusted advisor to the executive team, guiding high‑profile media engagements, leading proactive storytelling, and developing rapid‑response strategies.

• Develop and execute bold media strategies that position Gap Inc. as a leader in fashion, culture, and purpose.
• Partner with executive leadership to craft narratives that reflect our values and business priorities.
• Own Linked In and non‑traditional media strategies to expand our reach and influence.

• Anticipate and prepare for the unexpected with robust crisis communication plans.
• Manage sensitive issues with discretion and confidence, protecting the integrity of our brands.
• Monitor media sentiment and industry trends to proactively mitigate reputational risks.

• Serve as spokesperson for high‑impact stories and issues, representing Gap Inc. with authority and authenticity.
• Build and nurture relationships with top‑tier journalists, influencers, and industry voices.
• Drive proactive storytelling that showcases our purpose, innovation, and leadership.

• Support CEO and executive visibility and thought leadership through strategic media engagements and social platforms.
• Craft compelling content that amplifies leadership voices and reinforces Gap Inc.’s business priorities.

• Develop a forward‑thinking approach to leverage new forms of media — such as Substack, podcasts, and creator‑driven channels — to amplify brand and corporate storytelling.
• Build relationships with influential voices on these platforms and integrate them into broader communications strategies for maximum impact.

• Work closely with PR teams, cross‑functional partners, and external agencies.
• Measure effectiveness of media strategies and share insights to continuously refine our approach.

• 12+ years in media relations and crisis communications, with proven success in high‑stakes environments.
• A strategic thinker and master storyteller who thrives under pressure.
• Skilled in social media strategy and executive visibility.
• A trusted advisor with exceptional judgment, emotional intelligence, and diplomacy.
• Experienced in managing budgets, agencies, and cross‑functional teams.
• Passionate about shaping narratives that inspire confidence and drive impact.

• Merchandise discount: 50% off Old Navy, Gap, Banana Republic, and Athleta; 30% off Outlet.
• Competitive paid time off plan.
• Volunteering stipend: up to five “on the clock” hours per month.
• 401(k) plan with company match up to 4% of base pay.
• Employee stock purchase plan.
• Medical, dental, vision, and life insurance.
• Additional benefits and details available upon request.

Salary Range: $195,800 - $269,300 USD. Pay varies based on qualifications, experience, skill level, competencies, and work location.

Gap Inc. is an equal‑opportunity employer committed to a harassment‑free workplace, fostering diversity and inclusion. We are designated a qualified small business under the 1988 Amendments.