Content Strategy Director; Freelance

Company description

Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common.

We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at

The Content Strategy Director will be working on an enterprise brand positioning, content strategy, messaging framework, and audience-intent-specific taxonomy for a leading insurance brand that will create consistency and efficiency across multiple business units and sub brands.

As a Content Strategy Director, you will provide support by understanding, applying and disseminating content best practices as part of a larger, cross-functional team. You collaborate closely with strategy, SEO and client teams to understand and help support client objectives, brand priorities and user requirements.

• Review existing content audit and competitive assessment to understand gaps and opportunities, determine best-in-class practices to inform future state content requirements
• Review site performance and SEO/AEO data insights to inform content recommendations
• Conduct stakeholder interviews to understand client needs, challenges and gaps, and the complexity of enterprise content management
• Develop a single, shared brand story and messaging framework that strengthens enterprise brand equity and consistency across business units while guiding audiences to the right solutions
• Provide enterprise-wide digital content strategy and branded experience recommendations that help clients and their users achieve their goals based on information obtained through site audits, competitive assessments, user testing, site metrics, SEO and agentic search findings and requirements
• Establish an enterprise content architecture framework that provides guidelines for content creation and reuse to enable consistency and efficiency across entities
• Define content requirements for audiences and business needs, including but not limited to establishing content purpose, criteria, pillars, themes, topics and search authority domains, depth standards and guidance for AI and human content creation
• Establish roles, workflows, KPIs, and editorial standards to support consistent content execution
• Develop taxonomy, tagging and nomenclature strategy to be applied across enterprise and business units for consistent structured data within DAMs and CMSs to drive efficient content deployment and personalization at scale, and to maximize efficiencies and discoverability for marketing and creative teams
• Standardize classification system (topics, audiences, solutions) with enforced naming conventions and tagging rules across properties
• Define core entities, their relationships, and canonical definitions to ensure clarity, reuse, and machine legibility
• Develop an enterprise content playbook and governance guidelines documenting the content strategy and governing how content should be created, organized, maintained, optimized, and localized across markets and business units

• Develop content strategy, planning and POVs for best practice .com and digital marketing experiences
• Research audience insights and trends to develop consumer-centric content plans across the pre- to post-purchase CEJ
• Develop Consumer Experience Journey content paths, requirements and content models to inform UX, wireframes and content creation
• Maintain editorial standards and accuracy/quality of content
• Create and/or maintain an editorial calendar to align site releases with product launches, seasonal promotions, branded content and more as required
• Develop creative briefs to inform UX and content creation
• Leverage AI tools and agents to streamline…