Lead Product Designer

Company Recognition

• Forbes (2023):
  Best Online Mortgage Lender

Better is the first AI-native mortgage and home equity finance company, revolutionizing one of the largest financial markets in the world.

We make home finance radically more transparent; using AI and proprietary technology to eliminate friction from the mortgage process through our industry-leading AI platform, Tinman®, and the first voice-based AI mortgage assistant, Betsy™. Our mission is simple: make home ownership cheaper, faster and more accessible by transforming how people buy and finance homes.

• We’ve funded over $110 billion in loans (more than any other fintech in the US!)
• Raised over $1.2 billion in equity capital to modernize the $15 trillion mortgage industry
• Better’s propriety AI platform makes us an award-winning lender:
• Fintech Breakthrough Award 2025:
  Best Lending Innovation
• Yahoo! Finance (Jan 2025):
  Best Mortgage Lender for First-Time Home buyers – Best for quick approval
• Yahoo! Finance (2025):
  Best Online Mortgage Lender
• Money Magazine (2025):
  Best for fast closing
• Forbes (2023):
  Best Online Mortgage Lender

We’re building the future of home finance – and we’re looking for smart, driven, ambitious innovators who are ready to tackle the most impactful work of their careers.

This is a senior individual contributor role with domain-level ownership and cross-functional leadership responsibilities.

You will define experience strategy across complex borrower journeys, influence product direction, and raise the quality bar for UX craft across teams. You operate at both the system level and pixel level — setting vision while delivering exceptional execution.

This role requires strong business acumen, systems thinking, and the ability to lead through influence in a fast-moving, highly regulated environment.

• Own the end-to-end borrower experience across complex, multi-step workflows
• Define experience north stars and long-term UX strategy for your product area
• Proactively identify systemic friction across journeys and drive modernization efforts
• Structure ambiguous problem spaces into clear frameworks (customer journey maps, service blueprints, ecosystem maps, milestone modeling)
• Partner with Product and Engineering to shape roadmap direction based on user insights and business opportunity
• Resolve cross-team experience tradeoffs and ensure cohesive, borrower-first solutions

• Operate as an AI-native designer, leveraging tools such as ChatGPT, Claude, Figma AI, and other emerging technologies to accelerate research, synthesis, ideation, and production workflows
• Use AI to rapidly prototype flows, explore interaction patterns, and stress-test edge cases
• Integrate AI-assisted workflows into design processes to increase velocity without sacrificing craft
• Identify opportunities to embed AI meaningfully into borrower-facing experiences

• Define clear problem statements tied to measurable business outcomes
• Frame hypotheses and validate through qualitative and quantitative research
• Connect user needs to core metrics such as conversion, pull-through, cycle time, and engagement
• Design and conduct usability testing (moderated and unmoderated)
• Translate research findings into actionable product decisions
• Own experience-level KPIs and proactively propose improvements

• Design scalable, multi-step workflows within regulated and compliance-heavy environments
• Create intuitive, data-dense dashboards and operational interfaces
• Design AI-assisted experiences that balance automation with user trust and transparency
• Deliver high-fidelity prototypes and polished UI
• Ensure clean, detailed engineering handoffs
• Lead design QA and iteration cycles to maintain execution quality
• Think beyond screens to end-to-end service design implications

• Drive UX consistency across product surfaces (web and mobile)
• Contribute to and evolve the Unified Design System
• Define reusable interaction patterns and scalable components
• Raise the craft bar through thoughtful critique and feedback
• Establish best practices…