Account Director, Digital & Social

About Ketchum

As a global communications consultancy with 100 years of experience, Ketchum is a trusted partner who is equal parts creative and analytical. We are a collection of communications specialists, content creators, creatives, researchers, data analysts, media pros, digital strategists, issues and crisis counselors, and tech nerds. We love when those worlds collide to create the best teams and solutions for our clients.

We work with the world’s leading brands, emerging start-ups, and everything in between. We are proud to have created some of the most celebrated campaigns in the industry. We encourage curiosity, bravery, inspiration, and making a positive impact through communication. Let’s talk. Come belong at Ketchum!

Overview:

We’re looking for passionate and innovative thinkers ready to lead brands into the future of communications. Our team is highly collaborative and moves fast executing programs, campaigns, and ideas. We’re looking for an Associate Director, Digital & Social to join our team. You are perceptive, collaborative, and agile with sharp strategic instincts. You know what’s on-trend in the digital space, and love creating experiences through content.

You are a creative thinker – always tinkering with new ways to approach old problems to find the best solutions for your client.

The responsibilities and qualifications for this job may sound familiar, but the person we’re looking for is actually quite unique. That’s because Ketchum is different. We are intuitive, skilled practitioners – risk-takers not afraid to try new things and don’t believe in settling for the tried and true. If this sounds intriguing, you probably belong here with us. In this role, you will be a critical part of taking our team to the next level.

Responsibilities:

• Acts as a primary client contact; continually fostering client-agency relationship and consistently adding value to build ongoing trust with clients, anticipating and addressing their needs
• Cultivates and maintains trusted relationships with key clients
• Troubleshoots client problems as they arise, seeking senior management input when appropriate
• Builds and leverages deep understanding of the clients’ objectives and competitive environments to develop clear business cases around opportunities for engagement in social and digital media
• Creates digital solutions to answer clients’ business needs on a short-term and long-term basis
• Displays and encourages creativity and innovation. Actively participate in brainstorms and connect with creative resources
• Develops and implements strategies and tactical programs to influence audiences across digital and social ecosystems
• Monitors, analyzes, and communicates trends, news on emerging technologies, and social metrics as part of client counsel
• Potentially runs a piece of digital business
• Is flexible and facilitates teamwork within client account team; focus on a common goal, working with multiple teams with different core capabilities

Qualifications:

• 7-10 years' Digital interactive experience
• Ability to provide clear creative conceptual direction and to motivate cross functional teams
• Strong writing and editing skills. Ability to extract insights from large amounts of information. Comfort developing presentations and presenting your ideas.
• An understanding of digital platforms, the opportunities and challenges they present and opinions on what will work best and why.
• An appreciation of storytelling and a desire to find the narrative in anything.
• A working knowledge of current digital technologies, publishing tools and trends in the advertising, communications and marketing industries.
• Understanding of standard approaches to data analytics, ads implementation, application development and platform integration

The salary range for this position is $100,000 to $120,000. The salary of the finalist selected for this role will be based on a variety of factors, including but not limited to education, years of experience, past training, skills and abilities of applicant, internal equity and local geographic market data. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available.

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