Executive Vice President

Company description

Spark Foundry was built during the most transformative time in the history of advertising and marketing. We deliver everything a traditional media agency has to offer and have grown into one of the world’s most successful agencies by helping brands evolve their marketing by leveraging identity, commerce, artificial intelligence, and more to connect with people. Transformation is part of our DNA.

Spark Foundry’s start-up spirit delivers high-touch approaches and a never-ending desire to challenge the status quo. Combined with Publicis Media’s powerhouse soul leveraging connected data assets, advanced AI applications, and investment clout, we “Bring HEAT to Brands.” No other agency possesses the expertise that we do to address today’s most pressing challenges to drive business transformation through media.

The Executive Vice President, Social Strategy is a visionary growth leader responsible for transforming social media into a fully integrated PESO (Paid, Earned, Shared, Owned) business engine, harnessing the complete ecosystem to drive measurable performance, cultural influence, and community engagement.

The EVP will harness major social platforms and native capabilities, creator networks, community intelligence, content systems, and analytics into a cohesive operating model. It is a heavily client-facing role, tasked with influencing enterprise-level marketing decisions and building scalable social infrastructures that deliver long-term competitive advantage.

The Vision:

To build intelligent, always-on social Paid, Earned, Shared, Owned ecosystems where:

• Paid accelerates precision and scale
• Earned builds credibility and cultural authority
• Shared fuels participation and advocacy
• Owned sustains long-term brand equity and data capture
• Ensure every element works in concert to drive sustainable business growth

Architect the Full Social Engine

• Design unified strategies that integrate
  • Paid precision media, full-funnel activation, and performance optimization
  • Earned creator partnerships, influencer ecosystems, and PR amplification
  • Shared community engagement, advocacy, and participatory experiences
  • Owned brand content ecosystems, publishing strategies, and proprietary audience development
  • Eliminate silos between media, content, creators, and analytics
• Build feedback loops where:
  • Paid amplifies what Earned validates
  • Shared extends what Owned builds
  • Earned and Shared insights optimize Paid investment
  • Embed AI as a core accelerator across the social ecosystem — transform it from channel execution to intelligent, adaptive growth infrastructure

Leverage the Full Power of the Social Ecosystem

• Unlock advanced platform capabilities across Meta, Tik Tok, You Tube, Linked In, Pinterest, Reddit, Snap, and emerging platforms
• Integrate creator marketplaces, commerce tools, live and shoppable formats, and AI-enabled optimization
• Leverage AI-powered insight engines that synthesize listening data, creator signals, cultural trends, and performance metrics into actionable strategy
• Utilize social listening, cultural intelligence, and community data to inform real-time strategy
• Utilize predictive analytics models and advanced attribution frameworks that quantify brand and business impact
• Develop structured test-and-learn roadmaps across the PESO spectrum
• Ensure brands operate at maximum capability within the social ecosystem — not simply maintain presence.

Executive Client Partnership

• Serve as a trusted advisor to senior leadership teams and be an architect of their “social future”
• Lead enterprise-level discussions around holistic social investment allocation and integration
• Demonstrate how PESO strategies drive brand equity, acquisition, retention, and revenue
• Drive organic growth by identifying new revenue streams across paid media, creator commerce, owned data assets, and community ecosystems
• Translate cultural signals and platform evolution into business strategy
• Lead PESO strategy in new business pitches and executive presentations

Measurement & Business Impact

• Establish clear KPIs across all PESO components
• Use measurement models connecting Paid efficiency, Earned credibility, Shared engagement, and Owned…