Head of SEO & AEO

Lead (VP), SEO & AI Discoverability

At BNY, a leading global financial services company, we harness cutting‑edge AI and breakthrough technologies to collaborate with clients, driving transformative solutions that redefine industries and uplift communities worldwide.

We’re seeking a future team member for the role of Lead (VP), SEO & AI Discoverability to join our Marketing team. This role is located in New York City or Pittsburgh.

• Develop and execute enterprise Search Engine Optimization (SEO) and GEO/AEO strategy to increase visibility and traffic.
• Establish and own a unified, enterprise‑wide roadmap aligned to business objectives and informed by the changing SEO and AI discoverability landscape.
• Act as the subject‑matter expert for the organization, evangelize SEO/GEO best practices, and actively bring the latest insights on algorithm updates, AI‑driven search trends, and emerging GEO practices.
• Implement on‑page, off‑page, technical, and content optimizations across BNY websites and other touchpoints in support of the overall strategy.
• Partner with Marketing Content teams as an advisor, providing structural and keyword insights to improve performance.
• Use analytics tools to measure and analyze discoverability performance; deliver regular reporting on results and identified/prioritized opportunities.
• Support the organization’s transformation, including website transformation and the evolution of the Content Discoverability function.

• Bachelor’s degree.
• 5‑8 years of enterprise SEO leadership with demonstrated success.
• Expertise in on‑page, off‑page, technical, content, and local SEO.
• Proficiency in SEO tools and web analytics, plus emerging expertise in AI‑assisted content discovery.
• Experience using data to inform strategy and develop impactful go‑to‑market approaches.
• Experience partnering with cross‑functional teams (marketing, content, creative, engineering, analytics) as a subject‑matter expert; demonstrated ability to communicate complex subject matter to non‑technical audiences.
• Experience with website migration and multilingual sites.

BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and a pay‑for‑performance philosophy. We provide access to flexible global resources and tools for your life’s journey, focus on your health, foster your personal resilience, and support you and your family with generous paid leaves, including paid volunteer time.

Base salary for this position is expected to be between $83,000 and $134,000 per year at the commencement of employment. Base salary will be determined individually, including experience and market location, and is only part of the total compensation package, which may also include commission earnings, discretionary bonuses, short‑ and long‑term incentive packages, and Company‑sponsored benefit programs.

This position is at‑will and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation) at any time, including for reasons related to individual performance, change in geographic location, Company or individual department/team performance, and market factors.

BNY is an Equal Employment Opportunity/affirmative action employer – Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.