Web Optimization Manager

Overview

• We are seeking a highly analytical, insights-driven Web Optimization Manager to manage the ongoing enhancements of our website experience.
• In this role, you will uncover friction points across the digital journey, develop data-backed hypotheses, and create A/B testing strategies to improve engagement and conversion.
• You’ll work closely with our data analyst to translate complex user behavior data into actionable insights and implement site enhancements that measurably improve business outcomes.
• Your work will directly impact how care seekers experience our website-ensuring every interaction helps moves them closer to what they need.

• Reporting to the Associate Director, Digital Experience Strategy, you will:
• Identify friction points in the user journey through behavioral data analysis and deliver strategic, high-impact recommendations that enhance usability, engagement, and conversion.
• Apply a critical lens to data by questioning assumptions, investigating underlying user behaviors, and continuously refining hypotheses to uncover deeper user insights and inform optimization priorities.
• Develop and prioritize testable hypotheses grounded in both quantitative and qualitative insights to drive iterative improvements in site performance and user flow.
• Own the development and execution of a robust testing roadmap, including A/B and multivariate tests, collaborating with Product, UX, and Marketing Operations to implement.
• Leverage Heap and Power BI to monitor user behavior and site performance, delivering data-driven insights that inform optimization strategies and align with core KPIs.
• Partner closely with data analysts to validate findings and ensure optimization decisions are backed by statistically significant results and business impact.
• Synthesize complex data into compelling narratives that clearly communicate optimization outcomes to cross-functional stakeholders.
• Collaborate with UX and content strategy teams to recommend and implement changes that improve clarity, usability, and the overall site experience across key journeys.
• Maintain and continually refine a backlog of optimization opportunities informed by user behavior, research, industry benchmarks, and business objectives.
• Align stakeholders around testing priorities and site experience goals, facilitating shared understanding of trade-offs, dependencies, and expected outcomes.

• Four (4) – seven (7) years of experience in website optimization, digital experience, CRO (conversion rate optimization), or a similar role.
• Deep experience working with web analytics platforms (e.g., Heap, Adobe Analytics, Google Analytics).
• Proficient in A/B and multivariate testing tools such as Dynamic Yield, Optimizely, Google Optimize, Adobe Target, or similar.
• Strong hypothesis-driven mindset, with a proven ability to design, run, and analyze digital experiments.
• Advanced analytical skills with the ability to work independently on web data and partner with data teams for deeper analysis.
• Comfortable working with cross-functional teams including UX, content, product, and engineering to bring ideas to life.
• Strong communication skills and the ability to present insights in a clear, actionable, and persuasive way.

• Bachelor’s degree in Marketing, Digital Marketing, Analytics, Business, or a related field.