Marketplace Analyst

The Marketplace Analyst plays a critical role in optimizing the performance, visibility, and profitability of , Inc.’s marketplace channels. This role supports the Marketplace, eCommerce, and Digital Marketing teams by delivering data-driven insights, monitoring marketplace health, and identifying opportunities to grow revenue across key third‑party platforms.

The ideal candidate is highly analytical, detail‑oriented, and comfortable working with large datasets, dashboards, and cross‑functional teams in a fast‑paced retail environment.

• Monitor daily performance across marketplaces (e.g., Amazon, Door Dash, Walmart), tracking KPIs such as sales, conversion, traffic, pricing, profitability, and on‑time delivery.
• Analyze trends to identify growth opportunities and operational risks across brands and platforms.
• Build and maintain performance dashboards (Tableau, Power BI, Looker, or similar).
• Conduct SKU‑level, brand‑level, and channel‑level performance deep dives to support merchandising and marketing decisions.

• Conduct competitive benchmarking across platforms (pricing, ratings, reviews, assortment, delivery fees, placement).
• Provide category insights to inform marketplace strategy and identify industry trends affecting floral, gourmet gifting, and perishable product categories.

• Track marketplace operational metrics such as cancellation rates, on‑time delivery, defect rates, and customer satisfaction scores.
• Alert cross‑functional teams to emerging risks or SLA compliance issues.
• Support root‑cause analysis for performance disruptions (e.g., fulfillment failures, listing suppress ions, algorithm changes).

• Support dynamic pricing analysis to maintain competitiveness while protecting margin across perishable and non‑perishable inventory.
• Evaluate fee structures, ad spend efficiency, and promotions to ensure healthy contribution profit.
• Assist with modeling financial impact for assortment or pricing changes.

• Partner with Marketplace Managers, Merchandising, Finance, Supply Chain, Customer Experience, and Digital Marketing to deliver insights that drive channel strategy.
• Prepare performance updates and insights for weekly business reviews, leadership meetings, and brand teams.