Director, Growth Marketing

COMPANY SUMMARY

Empire State Realty Trust, Inc. (NYSE: ESRT) is a NYC-focused REIT that owns and operates a portfolio of well-leased, top of tier, modernized, amenitized, and well-located office, retail, and multifamily assets. ESRT’s flagship Empire State Building, the “World's Most Famous Building,” features its iconic Observatory, ranked the #1 Top Attraction in New York City for the fourth consecutive year in Tripadvisor’s 2025 Travelers’ Choice Awards:
Best of the Best Things to Do. The Company is a recognized leader in energy efficiency and indoor environmental quality. As of December 31, 2025, ESRT’s portfolio is comprised of approximately 7.9 million rentable square feet of office space, 0.8 million rentable square feet of retail space and 743 residential units. More information about Empire State Realty Trust can be found at  and by following ESRT on Facebook, Instagram, Tik Tok, X and Linked In.

The Director, Growth Marketing owns the Empire State Building and Empire State Realty Trust websites as primary revenue-driving channels and is accountable for their performance, conversion, and continuous optimization. This role leads website strategy, structured testing, and digital acquisition to drive measurable revenue growth through disciplined experimentation and performance marketing.

This position owns the end-to-end digital funnel, including website experience, paid media strategy, SEO/AEO, OTA performance, and conversion optimization. The Director heads external digital advertising agency, runs rigorous testing programs, and applies analytics and AI-driven tools to improve efficiency, scale demand, and maximize ROI across paid and organic channels.

• WEBSITE OWNERSHIP, OPTIMIZATION & TESTING (PRIMARY FOCUS):
• Own the performance, conversion, and ongoing optimization of the ESB and ESRT websites as core revenue channels
• Lead website strategy, UX optimization, and funnel performance across ticket sales and leasing objectives
• Own a structured experimentation roadmap, including A/B testing, multivariate testing, and bandit testing
• Direct continuous website updates, enhancements, and optimization initiatives to improve engagement and conversion
• Partner with vendors and internal teams to design, test, and launch new website features and components
• Ensure analytics and tagging frameworks support accurate testing, attribution, and decision-making

• PAID MEDIA STRATEGY & AGENCY LEADERSHIP:
• Own paid media strategy and performance across search, social, display, and programmatic channels
• Direct and manage external digital advertising agency, setting strategy, priorities, and performance expectations
• Act as the internal owner of paid media decisions, including channel mix, budget allocation, testing plans, and scaling strategy
• Apply disciplined, ROI-driven decision-making to continuously improve efficiency and performance
• Ensure paid media efforts are tightly integrated with website optimization and testing initiatives

• GROWTH STRATEGY, ACQUISITION & REVENUE IMPACT:
• Develop and execute digital growth strategies aligned with company goals and annual KPIs
• Drive YoY growth through paid acquisition, SEO/AEO, website optimization, and testing
• Monitor and optimize KPIs across acquisition, conversion, and revenue performance
• Track campaign costs and prioritize ROI across all digital marketing efforts
• Use analytics, testing insights, and predictive signals to inform strategy and resource allocation
• Manage digital marketing budgets and ensure efficient deployment of spend

• OTA & THIRD-PARTY CHANNEL OPTIMIZATION:
• Own performance and optimization of OTA and third-party marketplace pages
• Test content, messaging, imagery, offers, and page structure to improve visibility and conversion
• Partner with Revenue and Marketing teams to evaluate OTA performance and return
• Embrace OTA platforms as strategic growth channels and continuously optimize

• ANALYTICS, REPORTING & MEASUREMENT:
• Own analytics strategy, tagging, and measurement frameworks across website, paid media, OTA, and testing initiatives
• Advise on GA4, attribution models, and performance dashboards to track funnel performance and ROI
• Report weekly, monthly,…