Sr Conversion Rate Optimization Specialist

Sr Conversion Rate Optimization Specialist

If you’ve worn a pair of glasses, we’ve already met.

We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions, iconic brands that consumers love such as Ray‑Ban, Oakley, Persol and Oliver Peoples, as well as a network that offers consumers high-quality vision care and best‑in‑class shopping experiences such as Sunglass Hut, Lens Crafters, and Target Optical, and leading e‑commerce platforms.

Our portfolio of more than 150 renowned brands span various categories, from frames, lenses and instruments to brick and mortar and digital distribution as well as mid‑range to premium segments. Our Shared Services Team, accompany and enable others within the Essilor Luxottica collective to achieve their targets. They keep people and projects running smoothly, ensuring every part of our business is provided for and well taken care of.

The Senior Specialist – User Experience will report to the Director of User Experience and play a critical role in improving site performance and the customer journey. This position focuses on Conversion Rate Optimization (CRO) by driving A/B testing initiatives, monitoring website KPIs, and providing actionable insights to enhance user engagement and conversion rates. The role requires collaboration with cross‑functional teams and oversight of third‑party tools and vendors to implement and evaluate optimization efforts effectively.

• Design, execute, and analyze A/B tests to optimize key metrics, including conversion rates and user engagement.
• Use tools such as Google Analytics, heatmaps, and session replays to monitor website performance and user behavior.
• Track and report on the impact of new features and UX changes, delivering clear and actionable insights to stakeholders.
• Develop and maintain a CRO roadmap
  , prioritizing and managing testing opportunities to drive continuous improvement.
• Conduct both quantitative and qualitative analysis to uncover opportunities for improving the user experience and supporting business goals.
• Collaborate with teams like Marketing, SEO, Product, and IT to align UX recommendations with broader business strategies.
• Manage relationships with third‑party vendors and platforms related to A/B testing, analytics, and CRO tools to ensure smooth operations.

• Bachelor’s degree or equivalent work experience.
• Experience in e‑commerce or digital marketing environments.
• 5+ years of professional experience, including at least 3 years in CRO, UX research, or user behavior analytics roles.
• Proficiency in designing and analyzing A/B tests, with a solid understanding of testing methodologies and tools.
• Strong analytical skills, with experience using tools such as Google Analytics, A/B testing platforms, and heat mapping tools.
• Familiarity with design and prototyping tools (e.g., Figma, InVision, Adobe XD) and a working knowledge of design thinking principles.
• Excellent communication and presentation skills, with the ability to translate complex findings into actionable recommendations.
• Highly organized, self‑motivated, and adept at managing multiple projects in a fast‑paced e‑commerce environment.

• A portfolio showcasing experience in CRO, A/B testing, UX research, or website optimization projects is a plus.

Pay Range:  -

This posting is for an existing vacancy within our business. Employee pay is determined by multiple factors, including geography, experience, qualifications, skills and local minimum wage requirements. In addition, you may also be offered a competitive bonus and/or commission plan, which complements a first‑class total rewards package. Benefits may include health care, retirement savings, paid time off/vacation, and various employee discounts.

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