Director of Video Programming Strategy

Job Summary

The Director of Video Programming Strategy leads the development and execution of a data-driven You Tube programming strategy to grow and optimize a multi-channel portfolio. This role oversees content planning, performance tracking, and strategic analysis to inform programming decisions, prioritize investments, and drive audience and revenue growth.

The position serves as a You Tube subject matter expert, partnering closely with Editorial, Video, Marketing, Data, and Product teams to translate insights into actionable strategies. This is a hybrid work position.

• Develop and implement a comprehensive, data-informed You Tube programming strategy aligned with growth objectives

• Partner cross-functionally to set programming priorities based on audience and business needs

• Provide strategic guidance on platform best practices, features, and competitive trends

• Translate insights into actionable recommendations for creative teams

• Research, identify, and pitch new programming verticals and growth opportunities

• Build research frameworks for pilot development and ongoing series optimization

• Oversee content slate planning to ensure balanced and optimized publishing cadence

• Collaborate with optimization teams to improve release schedules, titles, thumbnails, and discoverability

• Prepare regular performance reports and strategic recommendations for leadership

• Develop creative performance lookbacks for pilots and franchises

• Define and monitor key performance indicators (KPIs)

• Analyze competitive landscape, monetization models, and growth strategies

• Partner with Data and Product teams to build reporting dashboards and performance tools

Experience:

• 7+ years of experience in programming strategy, content insights, or optimization within a major media organization or multi-channel network

• Proven track record of significantly growing You Tube channels in subscribers, views, watch time, and revenue

Skills & Abilities:

• Exceptional analytical skills with ability to translate data into actionable programming strategies

• Proficiency with You Tube Analytics, third-party analytics platforms, and data visualization tools

• Strong strategic thinking and decision-making skills

• Ability to manage multiple initiatives in a fast-paced environment

• Excellent communication and presentation skills

• Collaborative mindset with ability to influence cross-functional teams