Director of MarTech & CRM Technology

Fortune Media is looking for a leader to oversee the company’s marketing technology and CRM, building a unified customer data foundation to power omnichannel sales and marketing activity, grow our known first‑party customer and audience, and unlock cross‑sell and upsell opportunities across our entire product ecosystem, including digital advertising, subscriptions, newsletters, print, and live events.

This role is a product and technical leader. You will assess, design, and evolve Fortune's Mar Tech stack, including our CRM, ESP, and the eventual build‑out of a Customer Data Platform (CDP), to create a single, trusted, and actionable view of the Fortune customer. You will evaluate how data from across our subscription, print, events, web, and sales systems can be unified, governed, and activated to drive meaningful revenue outcomes.

The output of your work will be smarter audience segmentation, automated lifecycle journeys, better conversion, and measurable revenue growth.

• Lead the team to ensure Fortune has best‑in‑class CRM, ESP, and integrated marketing platforms that are designed to support our business goals. Manage our platform integrations and configurations across our marketing technology and CRM that are implemented to support our sales, subscription, print, events, web, and sales systems.
• Architect APIs, webhooks, data synchronization patterns, and data transformation processes connecting platforms. Define integration standards, error handling protocols, and monitoring frameworks to ensure reliability and data integrity across all pipelines.
• Develop and implement governance logic in concert with business unit stakeholders to resolve data conflicts and prioritize information across business units and source systems. Design field‑level ownership rules and data quality scoring mechanisms to maintain accurate, unified customer records regardless of which system a record originates from.
• Design custom data models, relationships, and object structures within Salesforce and connected email and data systems to support complex sales and marketing business requirements. Optimize data storage and query performance while maintaining scalability and flexibility as Fortune's audience and product lines grow.
• Establish deduplication strategies, record merging rules, and golden record logic across all customer‑facing systems, ensuring every contact in the CRM represents a single, clean, actionable profile whether that person is a print subscriber, digital subscriber, event attendee, newsletter reader, or sales prospect.
• Lead data architecture for platform migrations and consolidations, including the evaluation and potential implementation of a CDP, ensuring comprehensive data mapping, validation, cleansing, and reconciliation throughout the transition process.
• Define data quality standards and validation rules for all data sources entering Fortune's marketing systems. Establish cleansing protocols and audit processes to maintain ongoing data integrity across the full platform ecosystem.
• Translate sales and marketing requirements into data architecture decisions that directly power lifecycle programs, including subscription acquisition, free‑to‑paid conversion, print and digital bundle upsell, event cross‑sell, newsletter‑to‑subscription journeys, and win‑back campaigns. Your work should produce measurable improvements in segmentation, targeting, and revenue outcomes.
• Partner with Sales, Consumer Marketing, Editorial, Events, Print Operations, BI/Analytics and Product & Engineering to translate marketing and business requirements into technical solutions. Facilitate clear and effective communication across technical and non‑technical stakeholders; this role requires as much business fluency as technical skill.
• Assess and recommend technologies and platforms, including CDP solutions, that enhance Fortune's data architecture, eliminate redundancy in the Mar Tech stack, and support strategic business objectives across audience growth, monetization, and omnichannel marketing.

• 7+ years of marketing/CRM technology and enterprise data architecture experience with focus…