Assistant Vice President, Advanced Tech Marketing

Ready to shape the future of work?

At Genpact, we don’t just adapt to change—we drive it. AI and digital innovation are redefining industries, and we’re leading the charge. Genpact’s AI Gigafactory, our industry-first accelerator, is an example of how we’re scaling advanced technology solutions to help global enterprises work smarter, grow faster, and transform m large-scale models to agentic AI, our breakthrough solutions tackle companies’ most complex challenges.

If you thrive in a fast-moving, tech-driven environment, love solving real-world problems, and want to be part of a team that’s shaping the future, this is your moment.

Genpact (NYSE: G) is an advanced technology services and solutions company that delivers lasting value for leading enterprises globally. Through our deep business knowledge, operational excellence, and cutting-edge solutions – we help companies across industries get ahead and stay ahead. Powered by curiosity, courage, and innovation, our teams implement data, technology, and AI to create tomorrow, today. Get to know us at  and on Linked In, X, You Tube, and Facebook.

Inviting applications for the role of Assistant Vice President, Advanced Tech Marketing.

• Business Integration: Help lead the development and execution of an advanced technology roadmap that is closely aligned with Genpact’s business objectives, ensuring robust interlock with operations, marketing, finance, and client delivery.
• Marketing Strategy & Project Management: Develop and manage the integrated marketing plan for Advanced Tech, overseeing projects from conception to completion to ensure they are delivered on time, on budget, and to the highest standard.
• Stakeholder collaboration: Work closely with leadership, sales teams, and other stakeholders to ensure alignment and support for marketing initiatives.
• Brand Management: Manage and enhance the Genpact brand within Advanced Tech, ensuring all marketing communications and materials are consistent, professional, and reinforce our position as a trusted industry leader.
• Demand Generation & Lead Management: Design and execute campaigns (events, digital, email, sales enablement, etc.) to generate high-quality leads, nurture prospects through the sales funnel, and support the business development pipeline. Ensure all leads are tracked and managed through the lead management process.
• Event Management & Execution: Plan and manage industry events and conferences, from strategy and logistics to execution and post-event follow-up, to maximize engagement and ROI. Also, manage the communication and orchestration of all relevant global marketing initiatives including Brand, AI & Advanced Tech, Genpact Next and Next Gen events into the Advanced Tech business teams.
• Account-Based Marketing (ABM): Develop and implement targeted ABM programs for key strategic accounts, creating personalized marketing initiatives to defend and grow revenue with a deliberate and systematic approach to engagement and experiences.
• Content Creation & Management: Oversee the development of high-impact, thought leadership content (e.g., whitepapers, blogs, articles, case studies, sales enablement) that address client challenges and showcases our expertise.
• Digital Marketing & Channel Management: Manage the Advanced Tech social media strategy, website content, and digital presence to engage our target audience, enhance our digital footprint, and support campaign objectives.
• Budget Management: Manage the tracking and reporting of the marketing budget for Advanced Tech including planning, forecasting, tracking and analysis.
• Performance Analytics: Help track and prepare regular reporting on campaign performance, ROI, and key marketing metrics to inform future strategy.
• Strategic Partnerships: Identify and pursue opportunities for joint marketing activations with technology partners, advisors, and industry analysts to amplify reach and drive innovation.

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline.
• Relevant years of professional marketing experience, with a focus on technology, digital solutions, or…