Head of Audience, Insights & Measurement

About Quizlet:

At Quizlet, our mission is to help every learner achieve their outcomes in the most effective and delightful way. Our $1B+ learning platform serves tens of millions of students every month, including two-thirds of U.S. high schoolers and half of U.S. college students, powering over 2 billion learning interactions monthly.

We blend cognitive science with machine learning to personalize and enhance the learning experience for students, professionals, and lifelong learners alike. We’re energized by the potential to power more learners through multiple approaches and various tools.

Join us to design and deliver AI-powered learning tools that scale across the world and unlock human potential.

The Head of Audience, Insights & Measurement (AIM) for Quizlet Ads will architect Quizlet’s Ads research organization. This role will be responsible for 4 major functions in forging Quizlet Ad’s data advantage –
1) create demand for Quizlet’s 1P logged-in audience data,
2) found a world-class data studio serviced by a team of research professionals and the industry’s leading data providers,
3) build an ad effectiveness service using traditional and proprietary Quizlet brand KPIs and
4) author original marketing content as thought leadership material, both broadly in the press and bespoke to clients & verticals.

As the leader and founder of these new services and team, you will create best-in-class data solutions for Quizlet’s existing endemic clients as well as tailor solutions for Quizlet’s expanded non-endemic business. You will develop a thought leadership strategy and commercialize data solutions that drive client demand across all verticals. You will build on the needs of existing clients today and pave the way for the needs of new clients tomorrow.

You will create a flywheel of audience insights to power ad intelligence  teams you lead fuel client campaigns with the best 1P audience data on Gen Z and Millennia ls, and then build a narrative around effectiveness with traditional and proprietary ad effectiveness techniques. The more work your team does, the smarter Quizlet Ads becomes. You will create a database of norms and benchmarks across audiences, industries, and platforms, so Quizlet Ads can continue to push boundaries in the ad space.

This role is highly visible across all stakeholders, primarily responsible for identifying, ideating, and executing commercial data opportunities that drive revenue across Quizlet Ads.

This role is onsite in our San Francisco or New York office. To support collaboration, we ask employees to be in the office at least three days a week:
Monday, Wednesday, and Thursday.

• Create a global ad sales research service:
  Build a marketing measurement and audience roadmap that leads the market in terms of data services and capabilities
• Accelerate Q-IQ:
  Our 1P data system that powers ad performance, optimization, measurement and insights
• Architect Quizlet’s 1P data studio:
  Imagine and construct Quizlet’s managed service around 1P data, including proprietary audience taxonomy, visualization dashboards, and bespoke advertising and data narrative insights
• Pioneer data commercialization:
  Develop Quizlet’s in-house insights services that drive direct or indirect revenue impact. Create added value data services that help close advertising deals or construct managed data services sold to clients directly
• Scale thought leadership globally:
  Author original thought leadership positioning using 1P data with a vision towards scale and downstream customization for verticals and clients
• Own the build of world class primary research, data analytics, and advertising insights
• Forge data partnerships with the industry’s leading research & data providers:
  Partner with executive leaders across the data analytics and custom research space, advocating Quizlet’s needs and evangelizing data innovation across vendor partners
• Lead stakeholder coalitions:
  Drive impact in our high-growth organization, leveraging excellent communication and business acumen. Go beyond influencing to inspire internal and external business partners across…