B2C Marketing Journey Developer

About the Role

Grade Level (for internal use): 09

automotive

Mastermind is seeking a highly skilled and detail-oriented Journey Developer to own the development, testing, and maintenance of automated marketing journeys across our internally developed Marketing Automation Platform (MAP). This technical role is ideal for someone who thrives in a cross‑functional environment, working closely with marketing strategists, data operations, and engineering teams to bring customer journeys to life.

The ideal candidate has extensive experience building and optimizing marketing journeys, with a strong technical foundation in MAPs and a passion for translating strategy into seamless customer experiences. This is a unique opportunity to shape the technical foundation of our marketing automation efforts. You’ll be at the center of innovation, helping build journeys that drive meaningful customer engagement and business impact.

• Own the end-to-end development of automated marketing journeys, from initial build to ongoing optimization.
• Translate campaign strategies into technical requirements and implement them within the internal MAP.
• Ensure journeys are built to scale, with clean logic, efficient triggers, and robust error handling.
• Conduct thorough testing and QA to ensure flawless execution across all customer touchpoints.
• Work closely with marketing and data teams to integrate audience segments, triggers, and personalization logic.
• Leverage SQL to query and manipulate data for journey logic, targeting, and reporting.

• Monitor journey performance and identify opportunities for improvement in engagement, deliverability, and conversion.
• Implement A/B testing within journey logic to enhance engagement and conversion results.
• Implement updates and enhancements based on performance insights and stakeholder feedback.
• Maintain documentation and internal resources to support journey transparency and scalability.

• Serve as a technical partner to Marketing Managers, helping translate strategic goals into automated workflows.
• Participate in planning sessions to align journey development with campaign timelines and business objectives.
• Provide internal support and training to ensure teams understand journey capabilities and limitations.

• 5+ years of experience owning the development of marketing journeys within a Marketing Automation Platform (MAP).
• Strong proficiency in SQL and experience working with complex data sets.
• Proven ability to manage multiple projects and deliver high-quality work in a fast-paced environment.
• Detail-oriented with a strong focus on QA, testing, and performance monitoring.
• Excellent communication and collaboration skills, with a proactive approach to problem-solving.
• Experience working cross-functionally with marketing, data, and engineering teams.
• Familiarity with customer journey mapping, lifecycle marketing, and campaign automation best practices.

This role is limited for candidates with indefinite right to work within the USA or Canada.

• Sp&P Global states that the anticipated base salary range for this position is $69,661 to $105,000. Final base salary for this role will be based on the individual’s geographical location as well as experience and qualifications for the role.
• In addition to base compensation, this role is eligible for an annual incentive plan.
• This role is eligible to receive additional S&P Global benefits. For more information on the benefits we provide to our employees, visit

Founded in 2012, automotive

Mastermind is a leading provider of predictive analytics and marketing automation solutions for the automotive industry and believes that technology can transform data, revealing key customer insights to accurately predict automotive sales. Through its proprietary automated sales and marketing platform, Mastermind, the company empowers dealers to close more deals by predicting future buyers and consistently marketing to them. automotive

Mastermind is headquartered in New York City. For more information, visit

S&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law. Only electronic job submissions will be considered for employment.

If you need an accommodation during the application process due to a disability, please send an email to  and your request will be forwarded to the appropriate person.

US Candidates Only:
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