Research Analyst

Omniscient Digital is an organic growth agency that partners with ambitious B2B SaaS companies like SAP, Adobe, Loom, and Hotjar to turn SEO and content into growth engines.

We’re looking for a Research Analyst who can transform raw data into compelling narratives, strategic insights, and measurable business impact.

You love a spreadsheet, but you’re also the kind of person who looks at a dataset and sees a story that will get shared by CMOs and cited by journalists.

In this role, you’ll work on original research studies for Omniscient and on behalf of our clients that are cited, shared, and influence the industry narrative.

Design and lead original research (40%)

• Develop research methodologies from scratch: survey design, sampling strategy, data collection, and statistical analysis

• Analyze large datasets (often hundreds of thousands of data points) using Python, R, or similar tools to find patterns that matter

• Identify and craft the data narrative. Work with stakeholders to turn data into a compelling story and narrative that achieves business outcomes.

• Collaborate with editorial, digital PR, and SEO strategy to produce research reports that get cited, shared, and covered by industry media

Build visualizations and reporting (25%)

• Create clear, compelling data visualizations that make complex findings accessible to non-technical audiences

• Build and maintain BI dashboards (Looker, GA4) that give clients and internal teams actionable performance insights

• Deliver research insights and data visualization in digestible, understanding, and shareable formats

Collaborate and consult (20%)

• Partner with SEO strategists, content leads, and clients to identify research questions worth answering

• Network with industry influencers, software and agency partners, and our broader ecosystem to partner on research studies, collect data, collaborate on campaigns, and drive distribution for the work.

• Present findings to client stakeholders and translate data into strategic recommendations

Evolve the research practice (15%)

• Experiment with new tools, methodologies, and data sources, especially at the intersection of AI, search, and content

• Build repeatable research frameworks that scale across clients and topics

• Expand our research practice into the industry gold standard

• You’ve designed and fielded original surveys or research studies (not just analyzed someone else’s data)

• You can write and communicate well. Not just pull quotes from a dataset, you can write the narrative that frames findings for a business audience

• Strong quantitative analysis skills: statistical methods, data cleaning, working with datasets of 1,000+ records

• Proficiency in Python, R, or similar for data analysis (not just Excel, though that too)

• Experience with data visualization. You know how to make a chart that communicates, not just decorates

• Comfortable presenting findings to clients and non-technical stakeholders

• Experience with web analytics platforms (GA4, Looker, Search Console)

• Familiarity with SEO, content marketing, or the B2B SaaS landscape

• Published original research that earned media coverage or industry attention

• Experience with NLP, LLM-related analysis, or AI search tools

• Background in journalism, academic research, or a field that values rigorous methodology and clear writing

To give you a concrete sense of the role, here are real studies from our research team:

• How LLMs Source Brand Information — Analyzed 23,000+ AI citations across five LLMs to map how language models decide what brands to recommend

• From Prompt to Purchase:
  How B2B decision-makers buy in the LLM era — Surveyed 100 B2B SaaS decision-makers to understand how they actually use LLMs in their buying process

• How Are Marketers Measuring Organic Growth in 2025? — Surveyed 170 marketers across industries to understand how they are measuring organic growth, SEO, and AI search

If reading those descriptions makes you want to dig into the methodology, you’re probably the right person.

• Ownership of research that gets read by thousands of B2B leaders and cited across the industry

• A front-row seat to…