Sr. Analyst, Data Strategy & Measurement

Location: New York

Sr. Analyst, Data Strategy & Measurement page is loaded## Sr. Analyst, Data Strategy & Measurement locations:
NY - New York, 55 W 46th St, FL 33 & 34:
PA - Philadelphia, 1800 Arch Sttime type:
Full time posted on:
Posted Todaytime left to apply:
End Date:
March 4, 2026 (4 days left to apply) job requisition :
R429070

Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising. Our ad tech division Free Wheel provides comprehensive adtech that makes it easier to buy and sell premium video advertising across all screens, data types, and sales channels.
** Job Summary
** As a Senior Analyst on the Data Strategy & Measurement team within Comcast Advertising, you will play a critical role in advancing data-driven initiatives that demonstrate the value of TV and cross-platform advertising. This position focuses on supporting measurement and attribution projects, assessing data capabilities, and supporting strategic partnerships that enhance campaign performance insights. You will leverage your understanding of advertising data, privacy regulations, and industry trends to deliver actionable recommendations and support the development of frameworks that unify linear, digital, and addressable measurement.

This role requires strong organizational skills, attention to detail, and the ability to collaborate effectively with internal teams and external partners.
** Job Description
**** Core Responsibilities
*** Support contract execution and post-deal integration efforts, ensuring alignment with operational and compliance requirements.
* Work closely with internal teams (Legal, Product, Partnerships, Sales) to support data-driven initiatives and facilitate preparation of materials for internal review ensure compliance with privacy regulations.
* Conduct assessments of data and measurement capabilities, identify gaps, and recommend improvements that support operational efficiency and revenue growth.
* Support initiatives that demonstrate the value of TV advertising through advanced measurement and attribution, ensuring methodologies deliver accurate and actionable insights for advertisers.
* Assist in evaluating potential data and measurement partners, including due diligence and business case development.
* Participate in meetings with external partners and industry groups to build collaborative relationships and work together on data and measurement initiatives that drive mutual value.
* Assist in developing and implementing attribution models and measurement frameworks that unify linear, digital, and addressable data, enabling comprehensive campaign performance evaluation and optimization.
* Prepare presentations and reports for leadership, summarizing findings and actionable recommendations.
* Analyze emerging privacy and legal developments to anticipate risks and identify solutions that minimize business disruption, deliver insights that help the organization adapt quickly and maintain competitive advantage.

* Experience:

3–5+ years of experience in data enablement, advertising measurement, or related fields within media or technology organizations.
* Measurement and Data Expertise:
Proven ability to assess data and measurement capabilities, evaluate measurement methodologies, and translate insights into actionable recommendations that demonstrate advertising value.
* Industry Knowledge:
Familiarity with TV and cross-platform advertising ecosystems (linear, digital, addressable) and data-enabled solutions; experience with attribution models and campaign performance measurement preferred.
* Collaboration

Skills:

Ability to work effectively with cross-functional teams and external partners to support data-driven initiatives and measurement innovation.
* Communication:
Strong written and verbal communication skills, with the ability to create clear, compelling presentations for…