Marketing Analyst, Client Analytics

Title:

Marketing Analyst, Client Analytics

Location:

NYC/Remote

Reporting To:
Data & Analytics Engineer

The Marketing Analyst will own our client reporting capabilities within CRA by turning product performance data from a variety of sources into valuable, data-based analytical stories easily digestible for clients to see the value in CRA. You will work cross-functionally with customer success, sales, and product owners to craft compelling narratives with strong analysis and data visualization skills to show how the alignment of our products/services meet the client’s needs.

This role will be client facing and have a strong background in marketing analytics and are comfortable explaining marketing metrics directly to marketers.

• Build and maintain Tableau dashboards and reporting to measure marketing, audience, content, and campaign performance across CRA brands and channels
• Use SQL to query, validate, and analyze data in Snowflake, ensuring accuracy and consistency of marketing and client-facing metrics
• Measure and analyze campaign performance across email, content, events, sponsor ships, and audience engagement initiatives
• Leverage data from CDPs (e.g., HUM or similar), Marketo, GA4, and event platforms to create unified views of audience behavior and performance
• Collaborate with Data Engineers to validate data, support new data pipelines, and improve reporting architecture and metric definitions
• Develop standardized and ad‑hoc reporting for Marketing, Demand Generation, Audience Marketing, Sales, Client Success, and Product teams, including external client-facing reports
• Partner with Demand Generation and Audience Marketing to identify opportunities to grow audience engagement and increase lead generation using data-driven insights
• Support Sales and Client Success by participating in client calls and presentations, providing data-driven insights, validating metrics, and answering performance-related questions

• Bachelor’s degree or equivalent practical experience
• 4 - 6+ years of experience in marketing analytics, digital analytics, or a related analytical role
• Strong analytical experience measuring digital marketing, content, event, and audience performance
• Proven ability to formulate analytical questions, validate data and results, summarize insights, and make clear, actionable, data-driven recommendations
• Strong attentionto detail with the ability to manage multiple reporting and analysis work streams simultaneously
• Excellent presentation skills with experience communicating insights through dashboards, reports, and client-facing presentations
• Strong written and verbal communication skills, with the ability to explain metrics and results to both technical and non‑technical audiences
• High level of professionalism, integrity, and interpersonal effectiveness.

• Strong SQL skills for querying and validating data in a data warehouse environment (Snowflake preferred)
• Hands‑on experience with BI tools, with Tableau strongly preferred
• Experience working with modern marketing technology platforms such as CDPs (e.g., HUM or similar), Marketo, and Google Analytics (GA4)
• Comfort working across multiple data sources and systems, including CMS and event platforms
• Strong Excel skills and the ability to create clear, well-designed presentations using tools such as PowerPoint, Google Slides, or Canva

• Enjoys turning marketing, audience, and campaign data into clear, value-driven stories
• Comfortable presenting insights to internal stakeholders and participating in client-facing conversations
• Highly organized, self-motivated, and able to thrive in a fast-paced, multi-priority environment
• Curious, analytical, and pragmatic, with a strong instinct for asking the right questions of data
• Effective collaborator who works well across teams to align metrics, goals, and strategies
• Operates with transparency, accountability, and integrity, and positively influences both strategic thinking and day-to-day execution

For individuals assigned and/or hired to work in New York City, CRA is required by law to include a reasonable estimate of the compensation…