Senior Specialist, Direct I​/O; LocalTV

WE HAVE CREATED A WORLD WHERE ART AND SCIENCE ARE BEST FRIENDS

Known is a modern marketing company engineered for the unprecedented opportunities and challenges facing marketers today. We are about 200+ people strong, pairing PhD data scientists with award‑winning creatives, strategists, engineers and expert research teams to produce some of the most innovative and cutting‑edge creative work in culture. We believe that when creative truly collaborates with science, strategy, and technology, amazing things can happen.

Ad Age touted that “Known may be the ultimate example of a full‑service agency,” and honored us with two prestigious recognitions this year: #3 on The A‑List as one of the top agencies in the world, and Ad Age’s Data & Insights Agency of the year for the second year in a row. Without our incredible partnerships with our clients spanning across the leading brands in finance, technology, entertainment, media, CPG, real estate, and many other categories, honors like this could not be possible, and also have helped us earn additional awards and recognitions over the years like:
Emmys, Clios Entertainment and Sports Awards, Effies, Cannes Lions Awards, Pro Max Agency of the Year, and Digiday’s Most Innovative Media Agency to name a few.

We couldn’t create this award‑winning work without seeking out and hiring the best talent. What does it mean to be a Knowner? We are curious innovators, knowledge‑hunters who are constantly challenging ourselves to do better and be better for our clients, for our team and for our world  offices around the U.S. are open and while most of our people work in a hybrid setting, we are a distributed workforce with a number of Knowners working remotely.

Known’s Media Science team uses advanced analytics, machine learning, statistics, and algorithms to plan and optimize advertising dollars. We partner with our clients to translate their business goals into meaningful metrics, and buy media across all channels to drive those target outcomes. We are looking for a Senior Specialist, Direct I/O (Local Broadcast TV Buyer) to join the team and work alongside our digital buying team of data analysts, data scientists, and software engineers.

• Ensure Local TV buys are estimated in accordance with industry standards
• Become proficient in all industry tools, both 3rd party and proprietary
• Understanding of how to post a TV buy once complete, and understanding of the implications of said post
• Build decks for TV buys and reporting if necessary
• Negotiate buys with different stations to ensure optimal rates
• Day‑to‑day monitoring, management, optimization, and development of assigned campaigns
• Building stories and slides for client reports
• Developing new approaches to optimize KPIs and improve Known IP
• Potential opportunity for client interaction

• BS/BA degree from a well‑regarded college or university
• Strong working knowledge of the Local Broadcast media landscape
• Experience using Media Ocean (Spectra and Prisma)
• Required of 4-7 years of experience in Local Broadcast buying
• Understanding of core TV concepts
• Understanding of how to bring insights & analytics into a media buy
• Superb communication and presentation skills
• The ability to multitask in a fast paced environment with high attention to detail
• Proactive individual who can work independently as well as with a team
• Proficient in Microsoft Office, including Excel
• Strong quantitative skills with the ability to think strategically about complex problems
• Experience effectively and efficiently negotiating media buys
• Experience working directly with clients is a plus
• Experience with predictive analytics / data science is a plus

• Unlimited paid time off
• 401k with company matching and no vesting period
• Annual bonuses
• Generous medical plan
• Paid parental leave

All this might sound great, but you’re probably still wondering, “Would I be a good fit for Known?” or “Would Known be a good fit for me?” Our culture is propped up by four values that we aspire to every day:
We are one team. We see the good. We never stop learning. There’s…