GTM Engineer

About Hearth

Hearth is the AI growth system for local home improvement small businesses. We built revenue‑critical software for home improvement contractors — the roofers, HVAC techs, and builders who keep America running.

Our platform helps real business owners win more jobs, protect profit margins, and manage homeowner relationships professionally so they can build generational companies for their families and communities.

We are now building the next layer: a personal AI employee for every small business in the trades focused on autonomously generating sales for America’s home improvement pros. An assistant who answers every call 24/7, qualifies leads, books appointments, follows up on quotes and estimates, and helps small business owners go from missing half of their business to capturing all of it.

With 15,000+ paying customers, default profitability, and backing from some of the world’s best investors (Founder’s Fund, 8VC, Human Capital, etc.), Hearth is focused on bringing AI to the trades.

We are transforming our revenue operations from a reactive, ticket‑driven support function into an AI‑first GTM engineering organization. The GTM Engineer is the founding hire that kicks off this transformation.

We are searching for a true builder who can create leveraged, AI‑powered revenue systems from scratch — someone who has been doing GTM Engineering before the title existed. You will be the founding member of our Automation & AI GTM pod, working alongside GTM teams and product. Your mandate: make every GTM team member — Marketing, CS, Sales — more productive through intelligent automation.

This role is for someone who wants to invent step‑function transformation rather than incremental improvements— rebuilding GTM motions not just for today’s world, but capitalizing on where the world is going. You won’t be optimizing what exists.

• Retention revenue systems — Partner with product to scale the successful human interventions that drive our key leading indicators for customer outcomes that have direct impact on retention.
• Marketing operations — Solve critical marketing ops bottlenecks and enable a high‑velocity marketing automation function through our recently purchased Hub Spot instance, seamlessly leveraging data from Hub Spot, Salesforce, and Redshift.
• Outbound engine — Audit and rebuild our outbound motion end‑to‑end: lead sourcing, scoring, and distribution to drive a 2–5x increase in ARR/Rep/Day.
• AI Go Team — Seed the internal team working with our AI PM to optimize systems and drive AI revenue goals. You are the founding member.
• Data quality — Improve data and deduplication issues in partnership with the data team, building resilient, production‑grade automations across Clay, Salesforce, and Hub Spot.

• Product mindset. You think in terms of a roadmap, prioritize by business impact, and proactively identify opportunities rather than waiting for tickets. You own outcomes, not tasks.
• End‑to‑end shipper. From identifying the problem, to designing the workflow, to building it, to deploying it in production, to measuring impact. No handoffs to engineering. You ship the whole thing.
• First principles thinker. You don’t optimize existing solutions. You identify the core problem and desired state. Deconstruct what needs to be true. Remove, subtract, reinvent processes to get outcomes — you think from a blank canvas.
• AI/LLM fluency. You’ve used AI tools (Claude, GPT, etc.) to build real workflows, not just experimented. You’ve done it, not just talked about it. Prompt engineering, API integration, agentic solutions — you understand where LLMs add value and where they don’t.
• GTM Ops automation depth. Clay, n8n, Zapier at an advanced level, or custom‑built equivalents. You spend your free time testing and trialing the latest and greatest. You are teaching us, not the other way around.
• Salesforce depth. Everything we expect from a strong Rev Ops person. Comfort building flows, automation rules, and working with the SFDC data model. You don’t need to be a certified admin, but you need to ship inside Salesforce.
• Hub Spot and marketing automation. Everything we expect…