Demand Generation Manager

Who We Are:

At Sixfold, we’re building the AI platform that transforms how insurers evaluate and price risk. Not just another tool that generates summaries or flags issues—we're creating AI agents that actually understand risk the way veteran underwriters do. Our platform is processing billions in premium for some of the world’s largest carriers, and we're just getting started.

The technical challenges are wild. We're teaching AI to understand that a bakery in Florida faces different risks than one in Montana, to recognize when a manufacturing company's pivot from toys to medical devices fundamentally changes their risk profile, and to make million‑dollar decisions with the same intuition as someone who's been underwriting for 20 years.

What makes Sixfold special isn’t just the technology—it's that we’re building it with people who deeply understand insurance. Our team includes folks who've built and scaled carriers, researchers who've pushed the boundaries of AI, and engineers who just love solving seemingly impossible problems.

We're still early, but the impact is already real. If you want to build AI that matters—one that affects real businesses, real people, and billions in economic activity—Sixfold is where you should be. We're not just digitizing insurance. We're reimagining what it can be.

We're looking for someone who can build and run our demand engine from scratch. You'll own field marketing (conferences and events in the US and EU), create thought leadership that drives pipeline, and figure out which channels actually work for reaching our target audience.

• Own field marketing. Plan, execute, and measure conferences and events in the US and EU. This means building our presence, coordinating logistics, and tracking ROI.
• Create thought leadership that generates demand. Work with our team to produce content (articles, webinars, demos, research) that positions Sixfold as the leader in AI in underwriting and drives inbound interest.
• Build and test demand programs. Run product demos and webinars. Test ABM plays. Figure out what channels work for reaching our ICP. Build repeatable playbooks for what's working.
• Partner with Sales and Partnerships. Work closely with Sales to align on messaging and outreach strategies. Collaborate with Partnerships on co‑marketing initiatives that expand our reach.
• Track what matters. Report on leads, conversion rates, meetings set, and pipeline sourced/influenced. Help us understand what's actually driving revenue, even when attribution isn't perfect.

• You care about the details. From how an event landing page reads to how pipeline attribution is tracked, you make sure things are done well, not just checked off a list.
• You own outcomes, not just activities. You can talk about the pipeline you sourced, the conversion rates you improved, the programs you killed because they didn't work.
• You’re a strong writer and communicator. You can translate technical concepts for business audiences and create content that resonates with senior insurance executives. You know how to use AI tools to improve your writing but not take over it.
• You thrive in ambiguity. Startup pace, imperfect data, and evolving priorities don't slow you down—you figure out how to move forward anyway.

• 5+ years B2B demand gen experience
• Proven pipeline impact at startups, not just "ran campaigns," but can point to specific sourced/influenced pipeline numbers
• Field marketing experience: planning and executing events and conferences, with clear ROI measurement
• Experience producing thought leadership pieces that drive demand
• ABM, paid media, and Hubspot experience
• Strong project management and communication skills
• Comfortable wearing many hats in a fast‑paced startup environment
• Strong understanding of what's working in B2B demand gen in 2026

Nice‑to‑haves: Co‑marketing experience, experience marketing technical/AI products, fintech or insurance background.

• Expected full‑time salary range between $120,000 to $150,000 + equity + benefits.
• Advertised and actual salary ranges may differ by geographic area, work experience, education, and/or skill level.
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