Product Marketing Manager

About Us

At Resilience, we’re creating a new category that integrates cybersecurity, cyber insurance, and cyber risk management. Founded in 2016 by experts from across the highest tiers of the US military and intelligence communities – and built by prominent leaders and innovators from the insurance, technology, and cybersecurity industries – Resilience is rewriting the rules of how cyber risk is assessed, measured, and managed.

Our integrated cyber risk solutions connect risk quantification software, cybersecurity experts, and A+ rated cyber insurance, all purpose‑built for middle and large organizations.

Guided strongly by our mission and four core values – transparency, excellence, grit, and humility – our culture uniquely blends many different backgrounds, experiences, and skills from across industries and geographies – all focused on helping our clients and partners stay ahead of the bad guys. We are a cybersecurity company, a Cyber and Tech E&O‑focused MGA, a fintech startup, and a data science powerhouse, all purposefully built into one.

Resilience is proud to be backed by leading technology investment firms, including General Catalyst, Lightspeed Venture Partners, Intact Ventures, Founders Fund, CRV, and Shield Capital. With headquarters in San Francisco, Resilience’s team is globally dispersed, with offices in New York, Chicago, Baltimore, Los Angeles, Toronto, and London. Resilience offers insurance coverage through its licensed and appointed insurance agents and security services through its expert security team.

At Resilience, we are on a mission to make the world cyber resilient to material losses. As we grow our product suite, we need someone who can design the master product marketing plan and then pick up the tools to build it. This is a 0‑1 role, meaning you’ll be taking a new product from “concept” to “market reality” with your own two hands.

We are based in New York City and looking for candidates who are also NY based.

• Own the POV:
  You’ll be the voice of this new product. You need to decide what we stand for, own that perspective, and communicate it clearly to the world.
• Simplify the Complex:
  You can take a messy, technical idea and explain it so simply that anyone “gets it” instantly. You’re a storyteller who values clarity.
• Get Your Hands Dirty:
  Strategy is only 50% of the job. The other 50% is executing—writing the copy, launching the campaigns, and doing the work to get us across the finish line.
• Work Smarter with Gemini:
  You know how to use Gemini to move faster. Whether it’s brainstorming, refining messaging, or automating the busy work, you use AI to scale your own output.
• Bias to Action:
  You’d rather ship a “good” version today than a “perfect” version next month. You thrive on momentum and actually getting things done.

• Bias to Action:
  We value speed and the ability to ship high-quality work.
• The “Blank Page” Advantage:
  You aren’t maintaining a legacy product; you are building a category from the ground up.
• Low Ego, High Ambition:
  We are a grounded team that dreams big about the future of cyber risk management.

• Market Intelligence:
  Stay ahead of the curve with constant competitive research and data‑driven insights from our own customer and claims data.
• Launch & Iterate:
  You own the assets from start to finish. You’d rather ship a “good” version today and iterate than wait for a “perfect” version next month.
• Asset Creation:
  Build the “heavy hitters”—battle cards, first‑call decks, objection handling guides, and deep‑dive technical briefs.
• Value Proof Points:
  Develop and maintain ROI calculators and business case templates that prove our financial impact.
• Content Production:
  Write and produce high‑impact collateral, including case studies and white papers (short and long form).
• Sales Enablement:
  Partner with Enablement and Field teams to lead trainings and “office hours” that ensure our messaging is adopted, not just read.
• Market Intelligence:
  Conduct ongoing competitive research and “win/loss” analysis to keep our positioning sharp.
• Campaign Support:
  Collaborate with Demand Gen to build content paths for campaigns that drive awareness and…