Senior Product Manager, Ad Measurement

Senior Product Manager, Ad Measurement

Owns and drives the evolution of Double Verify’s ad measurement and intelligence capabilities across digital channels. This role sits within the Ad Intelligence team, whose mission is to deliver the best real‑time quality metrics that correlate with and improve business outcomes, enabling advertisers and sellers to more efficiently manage campaigns and achieve stronger brand and performance KPIs.

This is a high‑impact role responsible for building and scaling measurement products across social platforms and walled gardens, combining data science, AI/ML, and deep ecosystem integrations. You will lead products from 0‑1 through scaled adoption, translating complex signals into actionable insights. The role is highly cross‑functional, working closely with Engineering, Data Science, Sales, Client Services, Marketing, and external partners.

• Own end‑to‑end product strategy and roadmap for ad measurement and intelligence across social platforms and walled gardens, delivering products that measurably improve campaign outcomes across digital channels.
• Build and scale real‑time quality, attention, and performance metrics that correlate with brand and business KPIs.
• Lead products from concept through launch and scaled adoption, balancing innovation with revenue and customer impact.
• Partner closely with Engineering and Data Science teams to deliver AI/ML‑powered measurement and analytics solutions.
• Translate product vision into clear epics, user stories, and success metrics for development.
• Drive cross‑channel solutions spanning open web, mobile, CTV, and platform‑native environments.
• Analyze large‑scale datasets and model outputs to inform prioritization, roadmap decisions, and product strategy.
• Engage with Sales and Client Services to gather customer feedback, identify unmet needs, and synthesize actionable product requirements.
• Partner with Product Marketing on product positioning, messaging, and enablement for internal and external audiences.
• Collaborate with Business Development and Integration teams to support platform partners, publishers, and advertisers.
• Lead user acceptance testing to ensure accuracy, reliability, and production readiness.
• Monitor industry trends across ad measurement, attention, privacy, and AI, translating insights into product opportunities.

• 4+ years of product management experience in AdTech, Mar Tech, digital media, or data‑driven technology.
• Proven experience delivering measurement, analytics, or AI/ML‑powered products.
• Strong track record of 0‑1 product development and scaling products post‑launch.
• Deep comfort working with engineering and data science teams on complex systems.
• Excellent analytical skills with the ability to connect metrics to business outcomes.
• Experience writing detailed PRDs and driving execution in fast‑paced environments.
• Ability to communicate complex technical concepts clearly to stakeholders at all levels.
• High‑ownership, proactive mindset with strong cross‑functional influence.

• Experience in AdTech or Martech, with familiarity across social platforms, walled gardens, and programmatic ecosystems.
• Knowledge of ad quality, attention, viewability, or performance measurement methodologies.
• Hands‑on exposure to AI/ML concepts, model‑driven products, or advanced analytics workflows.
• Working knowledge of databases, SQL, Python, APIs, and large‑scale integrations.
• Experience partnering with Sales and Marketing on go‑to‑market execution.
• Proven ability to balance customer needs with business objectives and revenue growth.

This role is central to how Double Verify defines and delivers measurement that drives real outcomes. You will shape how advertisers and sellers understand quality, optimize media, and make decisions in real time across the digital ecosystem.

This role is hybrid.

The starting salary will be determined based on a number of non‑discriminating factors, including qualifications for the role, level, skills, experience, location, and balancing internal equity relative to peers at DV.

The estimated salary range for this role based on the qualifications set forth in the job description is between $163,000 – $216,000. This role will also be eligible for bonus/commission (as applicable), equity, and benefits.

We are often open to a wide variety of profiles and recognize that the person we hire may be more or less experienced than this job description as posted.

Not‑so‑fun fact: Research shows that while men apply to jobs when they meet an average of 60% of job criteria, women and other marginalized groups tend to only apply when they check every box. So if you think you have what it takes but you’re not sure that you check every box, apply anyway!