Senior Vice President, Group Account Director; Digital Transformation

Overview

SVP, Group Account Director - Digital Transformation is a senior business and client leader responsible for connecting and driving transformative solutions in accordance with a north star.

Operating at the intersection of account leadership, digital consulting, and enterprise transformation, this role will lead Agency Consulting and Marketing teams to help our pharmaceutical clients modernize their operating model and capabilities to deliver best‑in‑class customer engagement.

Beyond leading day-to-day account operations, this SVP will shape, advocate, and deliver integrated solutions that blend strategy, technology, data, and marketing—positioning Publicis Health/Heartbeat as a long-term transformation partner, in addition to being “creative agency of record”.

• Own senior client relationships and act as a trusted strategic extension and consulting advisor to their team
• Lead brand and coordination of engagement strategy across marketing, technology, and data
• Partner with various client-side disciplines such as Customer Experience, Tech and Marketing teams to design and execute transformational solutions, while balancing advocacy and partnership with internal agency teams
• Help clients modernize internal capabilities, workflows, and engagement models and managing client expectations against existing or incremental scope solutions
• Translate complex business challenges into scalable, outcome-driven solutions and have a strong ability to quickly adapt and support new guidance, learnings and options forward to delivering recommendations and plans
• Drive organic growth by expanding services, platforms, and solution offerings
• Lead, staff, and develop high-performing integrated cross‑functional teams

• Own revenue, forecasting, and profitability across assigned initiatives
• Lead budget planning and scope development
• Optimize internal resources, capabilities, and Mar Tech investments
• Keep senior leadership informed of performance and risks, quickly setting and/or resetting expectations
• Establish best practices for integrated, consultative delivery
• Mentor and cultivate supporting talent across teams

• Act as an organizational business transformation partner to clients
• Lead solution design across Mar Tech, patient engagement platforms, data, and CRM ecosystems
• Demonstrate deep understanding of required client front end and back-end capabilities to deliver a modern, personalized customer experience in the pharmaceutical space
• Sell consultative engagements that go beyond campaigns—focusing on systems, processes, and long-term impact
• Guide clients through change management tied to new capabilities, platforms, workflows, and operating models
• Bring a services- and solutions-oriented mindset, reframing briefs into transformation opportunities
• Shape how Heartbeat and Publicis Health deliver consulting-led offerings within pharma

• Own and articulate the long-term vision
• Lead annual planning, roadmap, and major strategic initiatives
• Identify and activate growth opportunities within existing accounts
• Serve as the strategic north star for cross-functional teams

• Ensure flawless execution across integrated teams and partner agencies, across a variety of execution models (waterfall, agile, agilefall, etc.)
• Evaluate creative, strategic, and technical outputs against business outcomes
• Apply a holistic, channel-agnostic lens across HCP, digital, consumer, PR, med ed, and emerging platforms
• Coordinate across Publicis Health capabilities to deliver scalable solutions

• Serve as senior point of contact with D2D and leadership updates
• Build trust-based relationships with C-suite and senior stakeholders
• Navigate complex, politically sensitive client environments
• Position the agency as a transformation and innovation partner
• Represent Heartbeat as a thought leader in digital transformation and customer engagement

• Significant pharmaceutical experience required working across marketing and cross functional teams
• Proven digital consulting background (agency or consulting-led agency…