Marketing Data Analyst
Job in
New York, New York County, New York, 10261, USA
Listed on 2026-03-01
Listing for:
Talently
Full Time
position Listed on 2026-03-01
Job specializations:
-
IT/Tech
Data Analyst, Data Science Manager, Business Systems/ Tech Analyst
Job Description & How to Apply Below
Overview
Location: Hybrid - New York, New York, United States
About the Financial Services Company / The Opportunity:
Join a high-caliber team at a leading organization in the Financial Services industry, where data-driven marketing is at the heart of customer growth strategy. This is an exciting opportunity for a Marketing Data Analyst with 1–3 years of experience to accelerate their impact, supporting marketing and sales functions through analysis of large datasets. You will play a vital role in optimizing multi-channel marketing performance, uncovering actionable insights, and enhancing customer acquisition and retention across major financial products.
Responsibilities- Analyze performance across direct mail, email, digital, and social marketing channels to generate insights that improve customer acquisition and retention strategies.
- Write and optimize complex SQL queries for extracting, merging, cleaning, and validating large datasets to ensure accurate reporting and analysis.
- Develop and maintain dashboards and reports in BI tools to track marketing KPIs, pipeline impact, and ROI across multiple channels.
- Design and measure A/B tests, lift studies, and cohort analyses to evaluate the effectiveness of new marketing tactics.
- Collaborate with stakeholders to define KPIs, develop analytical approaches, and deliver actionable insights tailored to business objectives.
- Monitor and maintain data accuracy and integrity across CRM, analytics, and marketing platforms.
- Document data logic, assumptions, and metric definitions to ensure consistency and scalability of analytics efforts.
- Bachelor’s degree in Mathematics, Statistics, Economics, Finance, Data Science, Computer Science, or a related quantitative field.
- 2–3+ years of experience in data analysis, revenue analysis, or marketing analytics roles.
- Proficiency writing and optimizing SQL queries (SELECT, JOIN, GROUP BY) for large datasets.
- Experience with reporting and analytics in Microsoft Excel or Google Sheets, including pivots, lookup functions, and advanced formulas.
- Experience creating and maintaining dashboards in Tableau, Power BI, or similar BI platforms.
- Strong analytical and problem-solving skills with high attention to detail and data accuracy.
- Clear communication skills for sharing insights with technical and non-technical stakeholders.
- Proficiency in Python, R, or other coding languages for advanced statistical analysis.
- Experience with digital ad platforms (Google Ads, Trade Desk, Meta Ads) for marketing performance reporting.
- Hands-on experience with Salesforce, Live Ramp, or Google Analytics in a marketing context.
- Familiarity with cloud-based data warehouses such as Snowflake, Redshift, or Big Query.
- Experience implementing media-mix or multi-touch attribution models for marketing measurement.
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