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Ralph Lauren Digital Strategy & Innovation Lead

Job in New York, New York County, New York, 10261, USA
Listing for: BoF Careers
Full Time position
Listed on 2026-03-12
Job specializations:
  • IT/Tech
    Data Analyst, Digital Marketing, Digital Media / Production, Data Science Manager
Salary/Wage Range or Industry Benchmark: 60000 - 80000 USD Yearly USD 60000.00 80000.00 YEAR
Job Description & How to Apply Below
Location: New York

Company Description

Ralph Lauren Corporation (NYSE:

RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through:
Talent, Education & Communication, Employee Groups and Celebration.

Position Overview

Ralph Lauren is seeking an experienced, customer‑centric leader to join our Digital Strategy and Innovation team as the Digital Strategy & Innovation Lead. The Digital Strategy & Innovation Lead is accountable for shaping and executing the organization's digital vision by developing strategies that anticipate industry shifts, evolving customer expectations, and technological advancements. This role acts as a catalyst for innovation, ensuring the business not only adapts to change but actively defines the future of its category.

Working cross‑functionally with senior leaders in technology, commercial, marketing, retail, operations, finance, and corporate communications, the Digital Strategy & Innovation Lead embeds digital priorities into enterprise‑wide strategies. The role emphasizes forward‑looking strategy development rooted in industry outlook, leveraging competitive intelligence, consumer insights, and emerging technology trends to inform executive decision‑making and guide long‑term investments. In addition, this role will spearhead the vision to rapidly test, validate, and scale emerging ideas, technologies, and business models.

By creating a structured yet agile framework for experimentation, this role will drive faster market learning, enable proof‑of‑concept pilots, and accelerate the transition of successful concepts into enterprise capabilities. Through internal collaboration and external partnerships with technology providers, startups, and thought leaders, the Digital Strategy & Innovation Lead acts as the organization’s digital ambassador fostering a culture of innovation, establishing a pipeline of future‑ready opportunities, and ensuring the business remains competitive and relevant in a rapidly shifting landscape.

This position requires great vision, technical depth, and communication and partnership skills. The ideal candidate is part strategist, part builder, and part storyteller, capable of turning forward‑looking ideas into tangible value for Ralph Lauren.

Essential Duties & Responsibilities
  • Proven ability to define and execute digital strategies that anticipate industry shifts and align with enterprise growth goals.
  • Expertise in product and program management, driving initiatives from ideation through launch with measurable business impact.
  • Strong cross‑functional leadership skills, influencing executives and collaborating across technology, commercial marketing, retail, operations, design, corporate communications, and finance.
  • Hands‑on experience with AI tools and platforms (e.g., generative AI, conversational AI, recommendation engines) to enhance customer and employee experiences.
  • Experience with automation and low‑code/no‑code tools (e.g., Make, Co‑Pilot Studio, etc.) and vibe coding/natural language programming for rapid solution development (Lovable, Cursor, etc). Not Required but nice to have
  • Demonstrated strength in competitive research, industry trend analysis, and innovation strategy to guide long‑term investment and business transformation.
  • Exceptional presentation, storytelling, and thought leadership skills to communicate complex strategies…
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