Group Vice President, CRM Strategy

Company description

Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common.

We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at

The Razorfish Strategy and Performance team is looking for a Group Vice President, CRM Strategist who brings expertise in helping brands better connect with their customers through direct and addressable channels across the complete customer lifecycle.

The successful candidate will have a deep and commanding knowledge of CRM. They must understand consumer behavior and context and can develop strategic communications and enhance CRM program capabilities.

In addition to owned channels, the ideal candidate should be familiar with the addressable paid media environment and opportunities to orchestrate end-to-end consumer experiences across channels (e.g., social, search, programmatic OLA/OLV, etc.).

• Define the strategic vision, business goals, and success metrics for enterprise CRM programs to drive client growth and guide strategy development and execution.
• Create CRM strategies that sit at the intersection of Customer Engagement, Business, Technology, Big Data, and Content to strengthen customer relationships.
• Drive measurable business growth through integrated customer engagement strategies spanning both owned (email, SMS, app, web) and paid (social, programmatic, addressable) channels.
• Lead CRM strategy for new business pitches, collaborating across teams to deliver innovative, tailored proposals that meet client needs.

• Cultivate trusted, collaborative relationships with client stakeholders at all levels, especially C-level executives, acting as a strategic advisor.
• Understand client business models, strategic priorities, and industry dynamics to identify CRM opportunities aligned with growth.
• Proactively identify and steward incremental growth opportunities through forward-looking strategies and program recommendations.
• Translate strategy into executive‑ready presentations, roadmaps, and business cases that resonate with client leadership.

• Develop deep insights into consumer behavior by leveraging 0P, 1P, 2P and 3P data, research, and behavioral analytics.
• Lead the application of data and analytics for CRM program design, segmentation and audience strategy, journey development, personalization, and performance measurement.

• Champion a test‑and‑learn culture, including structured A/B and multivariate testing, to drive continuous program optimization.
• Work with analytics to dictate propensity models for use in audience selection and decisioning.
• Identify areas where AI can play a role in optimizing internal processes and external customer communications.
• Establish and track business‑level, consumer health, and journey, program and campaign KPIs, regularly communicating performance insights and strategic adjustments to both internal teams and clients.
• Lead measurement strategies to evaluate CRM program effectiveness and surface new levers for optimization and growth.

• Collaborate with creative, analytics, technology, product, and media teams to bring CRM strategies to life through seamless execution.
• Align strategies with martech capabilities, ensuring platforms and data pipelines support scalable, high‑impact CRM experiences.
• Ensure alignment across channel tactics, messaging, frequency, and data‑driven personalization.

• Guide, mentor, and grow junior and mid‑level strategists…