Principal Prompt Architect

Authentic is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global Lifestyle and Entertainment portfolio.

As the world’s largest sports and entertainment licensing company, Authentic connects strong brands with best‑in‑class partners to optimize long‑term value in the marketplace.

Its brands generate more than $32 billion in global annual retail sales and have an expansive retail footprint in more than 150 countries, including 13,000‑plus freestanding stores and shop‑in‑shops and 400,000 points of sale.

Authentic transforms brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media

You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission.

We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go‑getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.

Authentic Intelligence is Authentic’s internal enterprise AI platform that powers automation, insight, and decision support across hundreds of brands and licensees. Reporting to the EVP, Digital Technology, The Principal Prompt Architect will own the design, optimization, and governance of the language logic that drives our AI systems. You’ll create the frameworks that determine how Authentic Intelligence interprets business context, retrieves data, and delivers accurate, brand‑safe responses to internal teams and licensees.

This is a hands‑on, high‑impact role that blends creative language design with system‑level thinking.

• Design and maintain system, instruction, and task‑level prompts that govern LLM behavior across enterprise use cases.
• Develop reusable prompting frameworks and evaluation libraries to improve consistency, accuracy, and efficiency.
• Collaborate with engineers to test prompt performance, latency, and token efficiency.
• Partner with product leads to translate business processes into scalable AI workflows.
• Define prompt governance standards for safety, accuracy, and bias mitigation.
• Mentor other team members on prompt design, evaluation, and experimentation best practices.

• 5+ years in AI, NLP, conversational design, or applied ML; experience with LLMs (GPT‑4o, Claude, Gemini, etc.) required.
• Deep understanding of context engineering, system prompts, and structured reasoning patterns.
• Experience building or optimizing enterprise‑grade LLM applications.
• Comfortable collaborating with engineering, design, and operations teams in a fast‑moving environment.
• Strong analytical and writing skills; able to express complex logic clearly and systematically.

$200,000 - $250,000

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