Head of Growth Marketing & Partnerships

Location:

In-person, NYC (5 days/week)

Type:
Full-time

Salary Range: 120-200k

Report to CEO & Founder Suzy Welch

Becoming You Labs is a behavioral science company dedicated to helping people and organizations live with clarity, alignment, and purpose. Founded by Dr. Suzy Welch—three-time NYT best-selling author and professor at NYU Stern—our work grew out of a course she created on life design and decision-making that sparked a global movement.

At the heart of our method is a simple but powerful idea: your purpose lies at the intersection of your authentic values, your natural aptitudes, and your most energizing, economically viable interests. We design science-backed assessments and transformative learning experiences that guide people through this discovery process—and then help them make decisions that stick, not because they’re easy, but because they’re true.

We are not in the business of quick fixes. We’re a research-based, fast-growing, cash flow-positive behavioral science company with five successful products, more than 80,000 customers in our first year, and a full pipeline of products in beta, with GTM plans for 2025 and 2026. We also have the soul of a think tank and the spirit of a mission-driven start‑up, building sustainable frameworks for self‑discovery and decision‑making that transform lives and stand the test of time.

• Builds for real impact, creating tools people return to at every inflection point in life and leadership.
• Lives the work, applying the same systems of clarity and alignment to ourselves that we give to the world.
• Moves with urgency and purpose, rejecting jargon and trends in favor of sharp thinking and lasting ideas.
• Treats every user’s journey with respect, meeting people in moments of uncertainty and change with sincerity and care.
• If you want to do the most meaningful work of your career—building tools and experiences that help people, families, and organizations live authentically—we’d love to hear from you.

We’re looking for a Head of Growth Marketing & Partnerships to architect and execute the full‑funnel growth engine for the Becoming You ecosystem—across digital products, certification programs, live events, and enterprise offerings.

You’ll own the growth system from awareness → conversion → retention → expansion
, integrating brand storytelling, lifecycle marketing, and strategic partnerships to scale our reach and revenue.

This is a hands‑on, highly cross‑functional role—ideal for someone who’s scaled early‑stage edtech, self‑discovery, or wellness brands and knows how to translate mission into measurable growth. You’ll work directly with Dr. Suzy Welch and the leadership team to connect behavioral science with business strategy, designing a growth model that compounds intelligently and stays true to our purpose.

Growth Strategy & Funnel Architecture

• Design and execute the growth playbook—from go-to-market to scale—for our products, certification programs, and content ecosystem.
• Develop and optimize multi-channel funnels for both B2C and B2B audiences.
• Translate behavioral insights, audience data, and performance metrics into actionable growth plans.
• Create launch strategies for new products, with clear hypotheses, goals, and post-launch analyses.

• Own our email strategy for both individual users and professional segments (coaches, therapists, educators, and enterprises).
• Develop automated email journeys—lead nurturing, onboarding, retention, and reactivation—across audiences.
• Partner with content and design to craft high-performing campaigns that educate, inspire, and convert.
• Measure and optimize engagement, deliverability, and ROI through segmentation and A/B testing.

• Lead paid and organic growth campaigns across social, search, and affiliate channels.
• Build and manage the growth stack: analytics, CRM, automation, attribution, and experimentation frameworks.
• Run A/B tests to improve conversion at every stage of the funnel.
• Define and track growth KPIs—CAC, LTV, retention, MRR, and engagement—and use them to…