Senior Associate, Strategic UX Designer; GTO

Location Designation: Hybrid - 3 days per week

Group Benefit Solutions delivers comprehensive insurance and absence management solutions for mid-sized and large companies. Our work fosters a healthier, happier, and more secure workforce, contributing to New York Life’s legacy of being there when we’re needed most. Here, you’ll design, implement, and support these solutions directly impacting employees’ lives. At our core, we provide financial security and peace of mind to people through our absence, accident, disability, voluntary benefits, and life insurance solutions.  

to learn more about Group Benefits solutions.

Alternate locations: New York, NY;
Chattanooga, TN;
Philadelphia, PA

Are you a visual thinker, systems designer, and strategic storyteller? New York Life GBS is seeking a Strategic UX Designer to help shape the look, feel, and flow of future-state customer, employee, and operational experiences. In this role, you’ll translate strategic concepts into intuitive prototypes, bring transformation visions to life, and ensure user-centered design remains at the heart of GBS’s evolution.

Experience Visualization & Prototyping

• Develop wireframes, prototypes, and service blueprints that illustrate future-state processes, platforms, and journeys.
• Create experience frameworks that clarify workflows, user touchpoints, and how experiences evolve through the transformation roadmap.
• Validate design feasibility by collaborating with transformation leaders and product teams.
• Align design outputs with enterprise strategy, technical strategy, and user needs.
• Proficient in design tools such as Figma, Vibe Coding, and rapid prototyping with modern platforms like Figma AI and Adobe.

User Research & Feedback Integration

• Plan and conduct user research, usability sessions, and concept walk‑throughs.
• Analyze qualitative insights to refine designs, surface pain points, and inform experience direction.
• Create an ongoing feedback program that utilizes process and task mining, as well as A/B testing.

Multimedia & Digital Communication

• Translate complex transformation concepts into engaging, easy‑to‑understand digital storytelling artifacts, such as:
• Microsites and landing pages
• Short‑form video and motion graphics
• Experience blueprints, infographics, and visual narratives
• Collaborate with communication specialists to ensure consistent and compelling message delivery across channels.

Cross‑Functional Collaboration

• Partner with strategy, change, engineering, and PMO teams across the Growth Transformation Office.
• Support alignment and visioning meetings with high‑quality visual assets and scenario demonstrations.
• Act as the voice of the user — ensuring human‑centered design principles shape transformation decisions and outcomes.

Design & UX Expertise

• Proven experience in UX design, interaction design, or service design roles.
• Proficiency with industry‑leading design tools (Figma, Adobe XD, Sketch, InVision).
• Strong ability to create prototypes, user flows, wireframes, and interaction models.
• Understanding of design thinking, service design, and human‑centered methodologies.

User Research & Insight Synthesis

• Experience conducting interviews, usability tests, and concept evaluations.
• Ability to translate research into actionable design recommendations and strategic insights.

Multimedia & Digital Production

• Skill in producing visual and multimedia content using Adobe Creative Suite, animation tools, or digital storytelling platforms.
• Ability to craft clear, compelling narratives through webpages, videos, and digital collateral.

Soft Skills

• Strong communicator skilled at translating complex concepts into intuitive visuals.
• Collaborative, flexible, and comfortable in fast‑paced, cross‑functional environments.
• Strategic thinker able to balance user needs with business goals and technical feasibility.

Success Measures

• Clear and compelling visualization of transformation experiences that drive alignment across the organization.
• Prototypes and interaction models that shape experience, process, and technology design decisions.
• High‑quality user insights that guide direction‑setting and validate future‑state…