Programmatic Specialist Freelancer

Job Description

Contract roles are geared toward independent professionals interested in temporary or project-based work.

Sia

Title:

Independent Contractor

Project

Title:

Programmatic Specialist-Freelancer

Project Length: 2/23/26-5/23/26 (evaluated for renewal quarterly)

Project

Hours:

up 20 hrs

Location: New York, NY or Remote

The expected compensation for this contract is $70 to $80 per hour (fixed fee, net 30 payment schedule). The exact pay rate will vary depending on a wide array of factors, which may include but are not limited to skills, experience, and location.

We are seeking an experienced Programmatic Specialist (Contractor) to support the execution, optimization, and reporting of programmatic campaigns across multiple DSPs. This contractor will be stepping into a large, high-velocity account where programmatic needs shift fast and precision matters. Success in this engagement means you can quickly get your hands on the platforms, stabilize what’s in flight, and bring order, accuracy, and performance to campaigns already running n you’re hitting the mark, pacing is clean, deals are connected properly, tracking is airtight, optimizations are thoughtful and data-driven, and the team can rely on you to keep a complex programmatic engine running without missing a beat.

• Independently set up, manage, and optimize programmatic campaigns across DSPs such as DV360, The Trade Desk, and Amazon DSP.
• Apply full-funnel optimization strategies across awareness, consideration, and conversion objectives.
• Monitor pacing, delivery, and performance to ensure alignment with client budgets, flight dates, and KPIs.

• Execute and troubleshoot Programmatic Guaranteed (PG), PMP, open auction, and private auction buys.
• Manage deal IDs including creation, trafficking, validation, and DSP connectivity.
• Handle ad trafficking requirements including tag creation, QA, and coordination with Ad Ops for asset readiness and measurement setup.

• Partner with creative teams to plan and execute A/B and multivariate tests, including dynamic creative optimization.
• Provide quantitative feedback and insights to inform creative iteration and future strategy.
• Ensure all trafficking and technical requirements are met for dynamic and personalized creative executions.

• Use CM360 for reporting validation, attribution insights, and campaign analysis.
• Analyze large datasets in Excel or visualization tools (Tableau, Power BI) to develop performance insights and optimization recommendations.
• Troubleshoot tracking discrepancies, creative issues, and tag-related errors.

• 1–3 years of hands‑on experience managing and optimizing programmatic campaigns in an agency, trading desk, or Ad Tech environment.
• Recent, direct experience in at least two of the following: DV360, The Trade Desk, Amazon DSP.
• Strong understanding of the Ad Tech ecosystem (DSPs, SSPs, ad servers, measurement partners, DMPs).
• Experience with impression/click tags and ad serving platforms such as CM360.
• Demonstrated ability to manage and troubleshoot deal IDs across various deal types (PG, PMP).
• High proficiency in Excel and strong analytical thinking.
• Clear, concise communication skills—able to translate complex technical issues into actionable insights.
• LLC a plus.
• Bachelor's degree preferred; relevant DSP certifications are a plus.

At this time, Sia Partners does not intend to pursue employment with applicants who will require now or in the future visa sponsorship by our company for work authorization in the United States (i.e., H1‑B visa, F‑1 visa (OPT), TN visa, or any other non‑immigrant status).

At Sia, we believe in fostering a diverse, equitable and inclusive culture where our employees and partners are valued and thrive in a sense of belonging
. We are committed to recruiting and developing a diverse network of employees and investing in their growth by providing unique opportunities for professional and cultural immersion. Our commitment toward inclusion motivates dynamic collaboration with our clients, building trust by creating an inclusive environment of curiosity and learning which affects lasting impact.

Please visit our website for more information.

To learn more about our mission, values, and business sectors, please visit our website.