Director, Social Media Analytics & Operational Governance

Company Profile

Morgan Stanley is a leading global financial services firm providing a wide range of investment banking, securities, investment management, and wealth management services. The firm's employees serve clients worldwide, including corporations, governments, and individuals from more than 1,200 offices in 41 countries.

As a market leader, the talent and passion of our people is critical to our success. Together, we share a common set of values: do the right thing, put clients first, lead with exceptional ideas, commit to diversity and inclusion, and give back. Morgan Stanley can provide a superior foundation for building a professional career, a place for people to learn, achieve, and grow.

Morgan Stanley is seeking a highly skilled Director of Social Media Analytics and Operational Governance to join our Brand Marketing team. This individual's role will be twofold: to identify data‑driven insights that inform strategic decision making, and to create and implement robust social media governance practices. The ideal candidate will be able to translate complex data into actionable insights, will demonstrate a natural aptitude for implementing and maintaining governance processes and can excel in performance‑driven environments.

As part of a collaborative, high‑performing team, you will have the opportunity to influence the digital presence of a leading global financial services firm. This role offers exposure to senior leadership, cross‑functional collaboration, and a culture that values partnership, professional growth, and the balance of creativity with discipline.

• Analyze and interpret data from social media platforms to monitor key performance indicators (KPIs) such as interactions, views, click‑through rates, and follower growth.
• Produce clear, visually engaging reports for stakeholders, including senior leadership, marketing teams, and cross‑functional partners.
• Develop and manage information architecture, including custom fields, tagging, user permissions and themes.
• Promote collaboration within the marketing team and across departments to enhance the impact of social media initiatives.
• Stay informed on social media trends and best practices.

• Identify, assess, and manage social media and operational risks, including data privacy and remediation plans.
• Ensure compliance with social media policies, regulations, and internal standards.
• Oversee content signoff and approval processes and maintain and update process documents.
• Collaborate across teams to ensure governance compliance and operational efficiency. Promote a culture of accountability, transparency, and ethical decision‑making.

• Bachelor's Degree with over 6 years of experience in social media listening, community management, analytics, strategy, and competitive research. Financial services or regulated industry experience preferred.
• Proficient in using metrics and analytics to measure, report, and optimize social media performance, with strong Excel skills.
• In‑depth knowledge of social media monitoring and management tools (e.g., Sprinklr, Khoros, Brandwatch, Tableau, Adobe Analytics) and expertise in building dashboards, queries, and using Boolean logic for social listening.
• Familiar with governance frameworks and regulatory requirements affecting social media operations.
• Proven expertise in social media management, particularly on Linked In and You Tube.
• Strong organizational skills with the ability to multitask and prioritize high‑volume, high‑priority initiatives with a commitment to accuracy.
• Excellent communication and collaboration abilities.
• Experience with and interest in AI.

At Morgan Stanley, we raise, manage and allocate capital for our clients – helping them reach their goals. We do it in a way that’s differentiated – and we’ve done that for 90 years. Our values - putting clients first, doing the right thing, leading with exceptional ideas, committing to diversity and inclusion, and giving back - aren’t just beliefs, they guide the decisions we make every day to do what’s best for…