Senior Product Marketing Manager

Responsibilities

• Own Apono’s narrative and full-funnel, persona-based messaging.
• Turn messaging into campaign themes; guide top–bottom funnel GTM across all channels; align with Sales/SDRs.
• Create full-funnel and technical content (ebooks, blogs, briefs, web copy) and narrative frameworks.
• Shape integrated GTM campaigns, ICPs, hooks, and event/webinar storytelling; ensure consistent message flow.
• Lead launch strategy, messaging, assets, activation, and demos.
• Build decks, one-pagers, battle cards, and talk tracks; support outbound and improve deal velocity.
• Maintain competitive landscape and develop positioning, win themes, and objections.
• Shape Apono’s POV and support PR, exec comms, and analyst relations.

• 6–9+ years in product marketing, content marketing, or security GTM roles
• Cybersecurity or cloud-native background (IAM, PAM, CIEM, CSPM, Dev Ops tools)
• Strong technical aptitude—would be comfortable explaining JIT/JEP, identity, cloud, AI agents and related tech/security concepts
• Proven experience writing thought leadership, campaign themes, TOFU/MOFU content, and product collateral such as datasheets, customer case studies and videos
• Experience guiding demand-gen programs to enable revenue outcomes
• Strong collaboration with sales, pre‑sales, PM, and growth teams
• Ability to operate in a fast-changing, growing Series B startup environment
• Ability to demo and tell a story to influence the audience (customers, analysts, media)
• Strong appreciation for using Generative AI tools such as Claude or ChatGPT to assist in the writing process

• Experience in PAM/JIT, identity security, CIEM, or access governance
• Understanding of machine/service account discovery, agent identity, and AI agent security issues
• Experience leading competitive teardown initiatives
• Previous collaboration with analysts (Gartner, Forrester, Kuppinger Cole, CSA)