Lead, Site Structure & Category Content - SEO

Lead, Site Structure & Category Content (SEO)

New York, NY, United States

Full time Schedule

$126,120 - $209,880

Annually*

* based on job, location, and schedule

Job Description

Macy’s is more than just a store. We’re a story. One that’s captured the hearts and minds of America for more than 160 years. A story about innovations and traditions…about inspiring stores and irresistible products…about the excitement of the Macy’s 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We’ve been part of memorable moments and milestones for countless customers and colleagues.

Those stories are part of what makes this such a special place to work.

The SEO Team Lead, Site Structure & Category Content leads the enterprise-wide optimization and execution of site taxonomy and customer-facing content optimization across  This role focuses on delivering optimized navigation, maintaining a clean and scalable taxonomy, and enhancing category-level content and internal linking to drive measurable organic growth. They manage a team of SEO specialists and partner directly with the senior leaders of Site Merchandising, UX, Product Management, and Engineering to ensure SEO best practices are embedded throughout the digital experience.

Strong candidates will bring deep SEO and site architecture expertise paired with strong cross‑functional influence, ensuring content, navigation, and user journeys maximize visibility, discoverability, and conversion. In particular, the successful candidate will have hands‑on experience optimizing the site structure and content of large scale, multi‑category ecommerce sites.

• Lead a team of SEO strategists responsible for optimizing taxonomy, category pages, and site content structure to drive measurable improvements in SEO traffic.
• Serve as the SEO lead for site-wide initiatives, including taxonomy restructuring, replatforming efforts, and category expansion.
• Develop and maintain the Site Content Roadmap, including forecasting and prioritizing initiatives based on risk, benefit, and team bandwidth.
• Develop a high performing team including defining clear roles and responsibilities, allocating bandwidth, and ensuring coverage of core focus areas.
• Partner deeply with Site Merchandising to embed SEO strategy into seasonal planning, navigation updates, and site refreshes.
• Collaborate with UX and Product Design to evolve site experiences that are crawlable, user-friendly, and aligned with SEO goals.
• Own the on‑page SEO strategy across content modules, metadata, internal linking, and content hierarchy.
• Identify, prioritize, and execute scalable initiatives that improve rankings, drive traffic, and strengthen the site’s structural integrity.
• Create clear documentation and scalable workflows for recurring optimization efforts.
• Establish standardized measurement frameworks for recurring and strategic SEO initiatives. Leverage Macy’s SEO toolset to ensure comprehensive telemetry that captures internal benchmarks and external performance indicators for holistic organic impact evaluation.
• Advocate for SEO requirements in UX testing, navigation decisions, and content model development.
• Report plans and results directly to senior leaders including the Vice President of Digital Product and the Chief Customer & Digital Officer
• Foster an inclusive, respectful environment that strengthens team relationships and supports authentic connections with colleagues, customers, and communities.

• Bachelor’s degree or equivalent work experience in a related field.
• 6–8 years of experience in SEO, digital site strategy, or ecommerce content management, including 3–5 years of direct people leadership.
• Proven ability to lead teams, develop talent, and drive measurable SEO impact across large, complex websites.
• Strong SEO analytics expertise, including forecasting, performance dashboard development, analysis of internal/external data sources, and building measurement methodologies to quantify SEO impact.
• Deep knowledge of taxonomy, site architecture, and crawl/index dynamics and their influence on SEO performance.
• Demonstrated success partnering…