Salesforce Marketing Cloud Specialist

Americas / Asset Management / New York

Lazard is one of the world’s preeminent financial advisory and asset management firms.
Our people and culture make the difference
. While global in presence and reach, ours is a close, collaborative community of just over 3,000 professionals. Lazard is a place of continuous knowledge sharing, skill development and relationship building, where professionals grow and succeed together. Our entrepreneurial culture, flat structure and embrace of individual differences, allow creative ideas, original concepts, and unique perspectives to drive our business forward — and for careers to take flight.

Many of the world’s leading investors — from individuals to institutions across the globe — have entrusted Lazard Asset Management. We pride ourselves on uncovering the best investment opportunities for our clients. The purpose of our asset management business is to help our clients invest for the future — whether it’s for retirement, to grow and preserve inter-generational wealth, or to benefit the organizations that make our world smarter, healthier and more sustainable.

Lazard Asset Management is seeking a Sales Force Marketing Cloud Specialist to support the development and execution of its digital marketing efforts.

The Global Marketing team is responsible for developing marketing strategy, creating and implementing campaigns and increasing client engagement for Lazard’s asset management business globally. Working closely with distribution channels, the team aims to help the business meet its corporate objectives.

The Salesforce Marketing Cloud Manager is responsible for leading the strategy, execution, optimization, and governance of all marketing automation and customer engagement programs built on Salesforce Marketing Cloud. This role partners closely with marketing, CRM, analytics, product, and technology teams to design data‑driven, personalized journeys that drive acquisition, retention, and revenue growth.

• Build, configure, and deploy multi-channel campaigns (email, SMS, push, search, social, and display) using Sales Force Marketing Cloud (Email Studio, Mobile Studio, Journey Builder).
• Develop personalized content using AMPscript, dynamic content rules, and audience attributes.
• Partner with marketing teams to translate campaign briefs into technical specifications and production‑ready builds.
• Maintain and improve customer journeys, including audience entry criteria, decision splits, wait conditions, and exit logic.
• Execute campaign QA, including rendering tests, deliverability checks, data validation, and tracking code implementation.
• Monitor campaign performance and create reports, dashboards, and insights to optimize engagement.
• Ensure compliance with data privacy and deliverability standards (CAN‑SPAM, GDPR, CASL).
• Stay up to date on Salesforce Marketing Cloud releases and best practices to continuously improve campaign performance and platform governance.

• 4–7+ years of Salesforce Marketing Cloud experience, including hands‑on use of Journey Builder and Automation Studio.
• Strong proficiency in SQL for segmentation and data transformations.
• Experience with Salesforce CRM and Marketing Cloud Connect.
• Strong organizational skills and experience managing multiple concurrent campaigns and projects.
• SFMC certifications preferred (e.g., Email Specialist, Marketing Cloud Consultant).
• HTML/CSS and AMP script experience is a plus.
• Presentation skills and desire to educate others on best practices for campaign design and execution.
• Ability to use software programs such as Excel, Tableau, and Power BI to create dashboards to report campaign results
• Possess a "can do," proactive attitude, alongside an elevated level of adaptability, self‑motivation, autonomy, and initiative.

We strive to enhance the total health and well‑being of our employees through comprehensive, competitive benefits. Our goal is to offer a highly individualized employee experience that enables you to balance your commitments to career, family, and community. When you work for Lazard, you are working for an organization that cares about your unique talents…