Personalization & Engagement Product Manager

Location: New York

Personalization & Engagement Product Manager page is loaded## Personalization & Engagement Product Manager locations:
USA NY - New York - 80 Pine Street:
USA - CO - Denver time type:
Full time posted on:
Posted Todaytime left to apply:
End Date:
February 27, 2026 (13 days left to apply) job requisition :
JR0128311
** Product Manager, Personalization & Engagement– New York, NY or Denver, CO
**** Western Union powers your pursuit
** We’re looking for a Personalization & Engagement PM to drive behavior-driven experiences across our digital ecosystem. You’ll own next-best-action campaigns, targeted offers, and personalized content across the Content Network, Deals, Loyalty program, and Home Page Dashboard, collaborating closely with product, analytics, and engineering teams
** Responsibilities
* ** Define and execute personalization and engagement strategies across multiple digital experiences.
* Design and manage targeted campaigns and incentives to drive engagement, retention, and customer behavior.
* Partner with horizontal PMs (Content, Deals, Loyalty, Dashboard) to ensure personalized interventions align with the overall user experience.
* Collaborate with the CMS/platform team to implement segmentation, targeting, and personalization logic.
* Use analytics and experimentation to measure campaign impact and optimize performance.
** Requirements
* ** 5+ years in product management, preferably in personalization, engagement, or behavioral campaigns.
* Experience with cross-channel digital products (web, app, dashboards).
* Strong analytical skills and comfort with experimentation and data-driven decisions.
* Experience collaborating with platform/engineering teams to implement personalization solutions.
* Ability to navigate a matrix organization and collaborate effectively across multiple PMs.
** We make financial services accessible to humans everywhere.
**** Join us for what’s next.
** Western Union is positioned to become the world’s most accessible financial services company —transforming lives and communities. We’re a diverse and passionate customer-centric team of over 8,000 employees serving 200 countries and territories, reaching customers and receivers around the globe. More than moving money, we design easy-to-use products and services for our digital and physical financial ecosystem that help our customers move forward.

Just as we help our global customers prosper, we support our employees in achieving their professional aspirations. You’ll have plenty of opportunities to learn new skills and build a career, as well as receive a great compensation package. If you’re ready to help drive the future of financial services, it’s time for Western Union. Learn more about our purpose and people at
** Salary
* * The base salary range is $120,000 - $150,000 per year, total on target compensation includes a base salary plus short-term incentives that align with individual and company performance.
** Benefits
* * You will also have access to short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms, to name a few ().Please see the location-specific benefits below and note that your Recruiter may share additional role-specific benefits during your interview process or in an offer of employment.
** Your United States – Specific Benefits Include
*** Flexible Time off
* Medical, Dental and Life Insurance
* Tuition Assistance Program
* Parental Leave
* One day volunteer time off* $0 Money Transfer Fee Discount Code – Quarterly
* Recognition Program “Game Changers”
* Employee Discount Program
* Global Adoption Assistance
* Global Scholarship Awards Program
* 401K plan Western Union values in-person collaboration, learning, and ideation whenever possible. We believe this creates value through common ways of working and supports the execution of enterprise objectives which will ultimately help us achieve our strategic goals. By connecting face-to-face, we are better able to learn from our peers, problem-solve together, and innovate.

Our Hybrid Work Model categorizes each role into one of three categories. Western Union has determined the category of this role to…