Supervisor, Strategy; Media Strategy and Audience Insights

Company description

Publicis Groupe, known for its world-renowned creativity, best in class technology and data assets, and digital and consulting expertise, is one of the world’s largest communications groups. With 108,000 staff in over 100 countries, the Groupe has capabilities in Creative, Media, Digital Business Transformation and Production.

Publicis Groupe has transformed its business model and its organizational structure to put its clients at the center and to facilitate access to all its services in a fluid, modular way. Today, Publicis Groupe is organized across 4 Solutions Hubs - Publicis Communications, Publicis Media, Publicis Sapient, and Publicis Health- for easier connectivity and integration, fostering collaboration throughout the Groupe; while Epsilon at the core will fuel the Groupe’s entire operations to deliver personalized experiences at scale.

As a Connecting Company for the Connected Age, Publicis Groupe is able to deliver winning solutions for clients through the Power of One - driven by a common purpose, a powerful spirit, shared behaviors, great character and a relentless focus on our clients.

Helping Our Clients Unlock Growth in the Platform World

“Publicis exists to help our clients unlock growth. Through the Power of One, we are seamlessly connected to partner with our clients so that they can Unlock Growth in the Platform World.”
- Arthur Sadoun, Chairman and CEO, Publicis Groupe.

Publicis Groupe is searching for a talented individual to join the team and our bespoke agency for a globally recognized company known for its iconic brands across Snacking, Petcare and Food & Nutrition across our network and around the globe. This is a unique opportunity to partner with iconic brands on their marketing transformation journey. You will help enable the client to future-proof their business, whilst also being part of a Power of One model that integrates media, production, data & tech, social, influencer and commerce to create end-to-end PESO experiences.

The global team will consist of individuals from over 70+ markets, all operating with the same vision:
To build a better today, for tomorrow.

The Starcom Strategy and Insights Team draws on the dynamic advertising technology space, digital and offline analytics, and evolving methodologies to address complex research and measurement challenges and develop valuable insights to drive the clients’ business forward.

This is a great opportunity to join an innovative team that drives consumer-first thinking and actionable insights for top-tier brands. The Supervisor, Strategy is a role that combines data-driven story-telling, business process analysis, and has a penchant for aligning clients’ operations to help clients frame decisions and drive actions. The successful candidate is a curious problem-solver who thrives in a fast-paced environment.

The Supervisor, Strategy helps measure the impact advertising has on consumers from a brand and ROI perspective using syndicated data, primary data, and client business data. Additionally, the Supervisor drives rich emotional and behavioral audience understanding and connects the audience’s needs to media planning and buying. The manager has a strong ability to build and distill knowledge, seamlessly executes innovative research projects, and suggests ways to apply those learnings to drive business value.

• Pioneer innovative approaches to address complex research and measurement challenges
• Analyze marketing data from conceptualization through presentation of the data (data visualization and storytelling); communicate complex concepts to nontechnical audiences
• Build frameworks that capture campaign performance, inform optimizations and impact future plans
• Lead KPI and key metrics reporting for in-campaign performance; determine behavior/brand impact, and ROI
• Construct and execute "test and learn" measurement and consumer research roadmaps tied to business goals
• Evaluate new and current data partners and new approaches for highest quality results
• Proactively educate internal and external clients on research, tools, technology, and approaches
• Mine category and brand data…