Director, NXT Transformation Strategy

Overview

Team Overview

NXT Consulting is a cross-Groupe “Horizontal Bridge” team, tackling universal marketer challenges by leveraging Groupe expertise in digital experience, data, technology strategy, and engineering. NXT’s mission is to deliver transformative solutions that drive growth and innovation for our clients.

Core Responsibilities

• For this role, our NXT Transformation Strategy Director will support Client Engagement lead on key clients’ marketing organization transformation through:
• multi-phased and cross-functional transformation design
• pilot wave management
• transformation KPI alignment
• value creation
• change strategy (i.e., change management/ comms & L&D strategy)

The NXT Transformation Strategy Director plays a critical role in shaping, designing, and governing large-scale marketing and commercial transformations for key clients. This role partners closely with Client Engagement Leads and senior client stakeholders to ensure transformation programs are structured, measurable, and outcomes-driven.

This is not a day-to-day account delivery role. NXT operates alongside retained agency teams, providing focused, senior-level attention on transformation design, orchestration, and value realization — often in the context of Groupe-wide engagements or net new business wins.

Profile of the typical engagement:

• Groupe new business wins representing multiple capabilities (e.g., media, production, commerce, social & influencer, CRM) where pitch proposition includes capability integration vs. a la carte capability engagements
• Transformations are most often centered on maximizing Publicis unique assets (e.g., connected identity, connected media, commerce and/or production)
• Engagements may be US only or global, and require travel and working hours appropriate to the account
• Engagements tend to be with the most senior Marketing stakeholders at a brand, along with stakeholders from finance, sales, IT and operations
• Altitude of the work is both executive and board-ready storytelling and content creation through to tactical pilot designs with detailed activation and measurement plans relevant for more tactical marketer associates
• Internal support includes the day-to-day agency teams, as well as Groupe capability leads and central resources within NXT (e.g., change management / L&D pod, XFN measurement and pilot strategy pod)

• 8+ years of experience in consulting, marketing, media agencies, or adjacent fields such as AdTech, Mar Tech, cloud ecosystems, or client-side marketing.
• Experience operating across complex, cross-functional environments with senior client and internal stakeholders.
• Leadership &
  
  Collaboration:
  
  Proven ability to lead work streams and manage senior client relationships with confidence and credibility. Highly collaborative approach with the ability to align diverse stakeholders and move teams toward shared outcomes. Comfortable operating with high independence, often serving as a project or engagement lead with minimal supervision.
• Strategic Thinking & Storytelling:
  Strong strategic storyteller with a passion for translating complex ideas into clear, compelling narratives. Enjoys hands-on contribution - comfortable both defining the strategy and rolling up sleeves to deliver. Ability to adapt messaging for business, technical, financial, and operational audiences with clarity and precision.
• Analytical & Problem Solving
  
  Skills:
  
  Strong analytical, quantitative, and problem solving capabilities. Demonstrated critical thinking skills to diagnose challenges and develop practical, scalable solutions.
• Communication & Facilitation:
  Excellent written and verbal communication skills, including executive-level presentations and workshop facilitation. Comfortable synthesizing insights and leading discussions with senior stakeholders.
• Industry Perspective:
  Stays informed on industry trends and emerging technologies, with a pragmatic mindset toward identifying new client opportunities and solutions.
• Technical
  
  Skills:
  
  Proficient in Microsoft Office Suite, including PowerPoint, Excel, and Teams.

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and…