SVP, Mobile App Marketing

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We are a global network, with 71,000 people around the world, coming together to deliver end-to-end experience transformation. We integrate our services across Media, CXM and Creative while pushing the boundaries of transformation and sustainable growth for our brands, people and society. Through innovation, we ensure the impact our clients need to drive growth, while also generating a positive effect in the industry.

• Strategic Leadership:
  Serve as the visionary leader for our client’s mobile app marketing, translating business goals into innovative, scalable growth strategies across diverse apps and markets.
• Develop tailored plans for each app, balancing market positioning, growth stage, and KPIs (e.g. CPI, ROAS, LTV, retention), while proactively guiding client through shifts like iOS ATT, SKAN, and Privacy Sandbox.
• Simplify complex technical topics into clear, actionable narratives for stakeholders from practitioners to senior executives.
• Inspire and align multi-disciplinary teams around a shared vision, fostering innovation, speed, and excellence.

• Paid Media Strategy & Execution:
  Lead comprehensive mobile media strategy and execution across an extensive ecosystem, including:
• Search & Platform Networks (Apple Search Ads, Google UAC, Bing)
• Major Social & Video Platforms (Meta, Tik Tok, Snapchat, You Tube, Pinterest, Reddit)
• Programmatic & DSPs (Moloco, Liftoff, Smadex, Kayzen, InMobi, Digital Turbine)
• OEM & Telco Partnerships (device pre-loads, app stores, carrier inventory)
• Gaming & In-App Networks (Unity, iron Source, Vungle, Chartboost)
• Native, Content Discovery & Emerging Formats (Taboola, Outbrain, CTV, audio, retail media networks)
• Deploy diverse tactics such as app installs, re-engagement, OEM pre-loads, cross-promotion, SKAN-optimized buying, and product-led growth integrations.
• Integrate paid, owned, and earned efforts to deliver unified, cross-channel impact.
• Continuously evaluate new partners and formats to keep Microsoft at the forefront of mobile marketing innovation.
• Negotiate and manage strategic partnerships to secure premium placements, first-party integrations, and innovative solutions.

• Measurement, Data & Attribution:
  Drive the vision for how data informs the client’s mobile marketing and business decisions.
• Develop strong POVs on app measurement best practices, including SKAN, privacy-first methodologies, and incrementality testing.
• Identify and lead initiatives to improve data aggregation and visualization—turning complex signals into clear, business-focused insights.
• Partner with analytics and engineering teams to define KPIs, guide dashboard development, and ensure privacy-compliant tracking via MMPs (Apps Flyer, Adjust, Branch).
• Communicate insights with clarity and impact, enabling data-driven strategies across the client’s organization.

• Team Management &
  
  Cross-Functional Collaboration:
  
  Lead a multi-disciplinary team of mobile strategists, activation, analysts, and martech specialists dedicated to the client, collaborating with the SVP of Analytics and internal tech and data teams.
• Foster deep collaboration with teams across creative, media, analytics, and tech integration, both agency- and client-side.
• Mentor talent and champion a culture of excellence, speed, and innovation.

• 15+ years of experience in paid media and digital marketing, with at least 5 years leading mobile app marketing strategy and execution for enterprise or platform-based clients.
• Proven success managing large-scale, global mobile campaigns across diverse app portfolios, audiences, and markets.
• Expertise in the modern mobile ecosystem, including:
• Mobile attribution and measurement (SKAN, ATT, Privacy Sandbox)
• Event-based optimization and user-level signal management
• Lifecycle marketing and re-engagement strategies
• OEM pre-loads and telco partnerships
• Demonstrated ability to manage significant media investments and performance KPIs, balancing efficiency with business impact.
• Deep relationships with key platform partners—Google, Apple, Meta, Tik Tok—as well as Mobile Measurement Partners (MMPs) like Apps Flyer, Adjust, and Branch.
• Strong…