Principal Product Engineer

Reports to:

SVP Product & Technology (or Head of Engineering)

Genuin is building theCommunity Media Network — a white-label, SDK-first platform that helps brands embedAI-powered, shoppable video experiencesdirectly into their own apps and sites. Think:
Tik Tok-like feeds, carousels, and contextual video modules—running inside brand-owned destinations, with measurable outcomes and real-time optimization.

We’re looking for aPrincipal Product Engineerin NYC—someone who sits at the intersection ofproduct thinking + deep engineering execution. You’ll lead the build of high-impact product surfaces and platform capabilities across our SDKs and services, and you’ll be a “force multiplier” for our team across the US and India.

This is a hands-on role: you’ll ship production code, shape architecture, and drive cross-functional delivery with Product, Design, and Customer Implementation.

Build and evolve ourembeddable video modules(feeds, carousels, placements, widgets) across Web and mobile surfaces.

Drive technical direction forSDK architecture(Web + Mobile) including performance, reliability, and developer ergonomics.

Partner tightly with Product & Design to translate UX into scalable systems—fast prototypes when needed, strong foundations always.

• Create clean interfaces betweenclient SDKsand backend services (APIs, events, identity/session, personalization, analytics).
• Set engineering standards: code quality, instrumentation, testing strategies, CI/CD hygiene, observability, and documentation.
• Mentor senior and mid-level engineers—raising the bar while staying in the trenches.
• Work with Customer/Implementation teams to solve real integration issues and feed learnings back into roadmap and architecture.

• 8–12+ years of experience shipping consumer-grade or high-scale B2B product engineering.
• Proven ability to lead complex builds across multiple systems (client + backend), without needing a big team to get impact.
• Strong product instincts: you can debate tradeoffs, simplify scope, and optimize for outcomes—not just output.
• Deep experience with at least one of:
• Web:Type Script, React/Next.js, modern frontend tooling, performance optimization
• Mobile:iOS (Swift), Android (Kotlin), React Native, mobile performance + lifecycle
• Strong understanding ofevent-driven systems, analytics/instrumentation, experimentation, and data-informed iteration.
• Experience with SDK/platform products: versioning, backward compatibility, API contracts, integration patterns.
• Comfortable operating in a high-velocity environment with ambiguity and multiple stakeholders.

• AdTech / Media Tech / Video Tech background (player pipelines, streaming basics, ad measurement, attribution).
• Recommendation/personalization systems and feed ranking fundamentals.
• Experience building developer-facing products (docs, sample apps, SDK tooling, debug utilities).
• Prior work with commerce/shoppable content, retail media, or creator/community ecosystems.

• Frontend:Type Script, React, Next.js
• Infra/Observability:Cloud + logging/metrics/tracing (If you’re exceptional, stack match isn’t the deciding factor.)

You’ll help define how modern brands delivervideo-native experienceswithout living inside walled-garden social platforms—while building the SDK and product layer that makes it turnkey, measurable, and scalable.

Competitive base + performance bonus + meaningful equity (NYC market aligned, based on experience).

Send a short note with:

• links to products you’ve shipped (or repos / writeups),
• what you owned end-to-end,
• and why NYC + Genuin is the right fit.

If you want to help shape the future of video, media, commerce, and AI-led experiences, we’d love to meet you.