VP, Director Data & Analytics
Job in
New York, New York County, New York, 10261, USA
Listing for:
JOB HR
Full Time
position
Listed on 2026-02-07
Job specializations:
-
IT/Tech
Data Analyst, Data Science Manager
Job Description & How to Apply Below
Location: New YorkSSCG Media Group () is a global leader in healthcare-focused media strategy, planning, and buying and the media center of excellence for Omnicom Health. We help pharmaceutical, biotech, medical device, and healthcare brands connect with the right audiences through precision-targeted media, advanced analytics, and AI-powered strategies. Here you will be a part of a collaborative team who believes that having fun, learning something new every day, and being creative in everything we do are key ingredients to success.
Our culture centers on our core values of Substance, Style, Conviction, and Grace – our namesake that defines how we work in our mission to build human connections through media.
As we continue to push the boundaries of data intelligence and innovation in healthcare marketing, we are seeking a VP, Director, Data & Analytics to drive our data strategy, measurement frameworks, and analytics capabilities. Reporting to the SVP, Head of Data & Analytics, you will lead the development of predictive models, integrate diverse data sources, and enable real-time decision-making to enhance paid media effectiveness for patients and HCPs.
This role will require a deep understanding of healthcare media ecosystems, including pharmaceutical marketing regulations, HCP engagement strategies, and patient behavior analytics. Additionally, the ideal candidate will have a future-focused approach, incorporating AI, machine learning, and privacy-first solutions to evolve our data-driven capabilities.
If you bring Substance, Style, Conviction, and Grace—along with the skills below—we want to hear from you!
Key Responsibilities:Lead the organization’s data strategy, ensuring the effective use of data to drive business and media insights, innovation, and operational efficiencies.Serve as a visionary leader with deep expertise in data management, analytics, and business intelligence.Guide clients on best practices in measurement and marketing analytics, driving conversations and addressing key performance questions.Identify gaps in the overall data strategy and processes, collaborating on enhancements.Stay ahead of industry trends, ensuring the agency’s analytics approach evolves with the healthcare marketing landscape.Partner with executive leadership to establish key data priorities and roadmaps, ensuring initiatives support both immediate and long-term business goals.Train and mentor Data & Analytics team members in career development.Position SSCG Media Group as a thought leader in AI-driven healthcare media analytics, engaging in industry panels, conferences, and whitepapers.Collaborate with data architect and solutions engineer to drive overall best practices in data operations and dashboard development.Manage strategic data partnerships, ensuring high-quality and ethically sourced data.Evaluate and implement emerging technologies in big data, AI, and cloud computing to optimize data usage.Campaign Measurement & Performance Optimization:
Lead and mentor a team of data analysts (Director–Senior Analyst) in identifying, gathering, and analyzing data to generate deep insights into patient and HCP behaviors, campaign performance, media efficiency, and ROI—while developing analytics reports with actionable recommendations to optimize campaign performance.Collaborate with media planning, strategy, and activation teams to enhance campaign performance through data-driven insights.Qualifications and
Experience:10+ years of experience in data analytics, data science, or marketing analytics, with a strong background in healthcare and media;
At least 5 years of experience in a senior leadership role.Experience with ad serving and reporting tools (Google Campaign Manager).Strong experience with Microsoft Office applications, particularly Excel and PPT.Experience with most of the following analytics applications:
Google Analytics, Adobe Analytics, Tableau, Power BI, Looker, Salesforce Marketing Cloud Intelligence (or similar data platform).Experience manipulating large datasets, interpreting data trends, and using a multitude of disparate data sources and tools.Proven experience leading omnichannel measurement.Familiar…
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