Principal Business Developer - Tech, Publisher Monetization - Video Network

Principal Business Developer - Tech, Amazon Publisher Monetization - Video Network

Amazon's In-stream Video advertising represents a transformative opportunity in digital advertising, operating in a complex, multi‑sided market with significant growth potential. As advertising continues to evolve across streaming platforms, mobile, and web environments, Amazon's Video Advertising program stands uniquely positioned with differentiated assets in customer & audience insights, exclusive content, and premium inventory across our network. We are seeking a Principal Technical Business Development Manager to drive global revenue growth through strategic packaging, innovative network solutions, and sophisticated go‑to‑market strategies.

As a Principal Tech BDM, you will be the strategic leader responsible for identifying and unlocking revenue opportunities across our global video network. You will define our network packaging strategy, develop compelling value propositions for advertisers, and create scalable go‑to‑market approaches that drive adoption worldwide. You will also lead the global expansion effort working with multiple cross‑org, cross‑region leaders, leveraging deep technical expertise combined with commercial acumen to evaluate market opportunities, design innovative product bundles, and execute strategies that maximize revenue potential across our diverse video supply landscape.

• Identify and evaluate revenue opportunities across our global video network, developing business cases for new offerings.
• Define and own the network packaging strategy, creating compelling product bundles that maximize value for both supply and demand partners.
• Design and execute global go‑to‑market strategies for network products, including pricing models and sales enablement.
• Lead strategic supply‑side partnerships that enhance our network offering.
• Develop multi‑year revenue growth strategies aligned with market opportunities.
• Drive executive‑level alignment on network strategy and revenue initiatives.
• Influence product roadmap to support packaging and GTM requirements.
• Own business reviews and strategic planning processes with senior leadership.

The APM Video team is building innovative advertising solutions that help brands achieve their marketing objectives across Amazon's premium video content. We focus on developing products and technologies that simplify how advertisers access scaled reach while delivering measurable outcomes—from awareness to performance. Our work spans product development, technology innovation, and cross‑functional collaboration as we shape the future of video advertising at Amazon.

• 7+ years of professional or military experience.
• 7+ years of developing, negotiating, and executing business agreements.
• Bachelor's degree.
• Experience developing strategies that influence leadership decisions at the organizational level.
• Experience developing and executing on GTM strategies that are large in scope.
• Experience with and deep understanding of advertising technologies (e.g., ad server, DSP).
• Proven track record of identifying and unlocking new revenue streams.
• Demonstrated experience in strategic planning and revenue growth initiatives.

• MBA or advanced degree.
• Experience in digital advertising and expertise in related ad specifications, file formats, and technologies.
• Experience developing detailed go‑to‑market plans.
• Track record of successful product packaging strategies.
• Experience scaling businesses to $100M+ revenue.
• Strong understanding of programmatic advertising and supply‑side dynamics.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, please visit (Use the "Apply for this Job" box below). for more information.

Our compensation reflects the cost of labor across several U.S. geographic markets. The base pay for this position ranges from $158,400/year in our lowest geographic market up to $262,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job‑related knowledge, skills, and experience. Amazon is a total compensation company.

Depending on the position offered, equity, sign‑on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit  This position will remain posted until filled. Applicants should apply via our internal or external career site.